In Beyond Belief, Nir Eyal explores how beliefs shape behavior and decision-making. Blending psychology with real-world insight, Eyal reveals how deeply held beliefs influence habits, choices, and the way we navigate the world.
Book Review: Indistractable by Nir Eyal
In Indistractable, Nir Eyal shows how to regain control over attention in a world full of distractions. Eyal combines psychology and practical strategies to help readers understand triggers, manage impulses, and build focus, so they can stay aligned with what truly matters.
Book Review: Hooked by Nir Eyal
In Hooked, Nir Eyal explores how successful products build habit-forming user experiences. Through the Hook Model, Eyal shows how triggers, actions, rewards, and investment create engagement revealing the psychology behind why we keep coming back.