In Hooked, Nir Eyal explores how successful products build habit-forming user experiences. Through the Hook Model, Eyal shows how triggers, actions, rewards, and investment create engagement revealing the psychology behind why we keep coming back.
In Hooked, Nir Eyal explores how successful products build habit-forming user experiences. Through the Hook Model, Eyal shows how triggers, actions, rewards, and investment create engagement revealing the psychology behind why we keep coming back.