In Creating brand cool Joan Abraham will share with you her 26 years of experience of marketing on the Internet in the Ecommerce “arena”.
Book review: NEURO WEB DESIGN by Susan M. Weinschenk
In Neuro Web Design Susan M. Weinschenk will share with you the best tips on how to design your website as well as some of the “hot buttons” that make people buy.
Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson
Do you know how words that you use influence others? Are you interested in persuasion and marketing techniques? Then you should pick up Sold on Language by Julie Sedivy and Greg Carlson.
Book review: PERSUASION IN ADVERTISING by ohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy
In Persuasion in Advertising by John O’Shaughnessy and Nicholas Jackson O’Shaughnessy, you will get a glimpse into tactics based on psychology and neuroscience that advertisers use to persuade you and others to buy and think what they want.
Book review: STORYTELLING: Branding in Practice by Klaus Fog, Christian Budtz and Baris Yakaboylu
In the book Storytelling Branding in Practice by Klaus Fog, Christian Budtz, and Baris Yakaboylu you will get to read about the most important elements in storytelling. Do you know what they are?
Book Review: TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson
Building brand loyalty and advocacy is much more than saying you care for your customers and playing ads in the media. Check out Tribal Marketing, Tribal Branding by Brendan Richardson if you want to know more about Tribal Branding.
Book review: BEYOND ADVERTISING by Yoram Wind & Catharine Findiesen Hays
In Beyond Advertising Yoram Wind & Catharine Findiesen Hays share with you the future of marketing and how a company or a brand can build its advantage through developing an intertwined omnichannel strategy.
Book review: HOOKED by Nir Eyal with Ryan Hoover
In Hooked Nir Eyal and Ryan Hoover explain the fundamentals of what it takes to create a product or service that people once they use it can’t put it down for long.
Book review: BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
W. Chan Kim & Renée Mauborgne did a great job with writing Blue Ocean Strategy as they dissect what it takes to differentiate your business from your competition and get ahead.
Book review: BRAINFLUENCE by ROGER DOOLEY
Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.