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Book review: THE DATA STORYTELLING WORKBOOK by Anna Feigenbaum and Aria Alamalhodaei
Nov04May 15, 2024Book review, Data and analytics, Marketing, Psychology, Storytelling

Book review: THE DATA STORYTELLING WORKBOOK by Anna Feigenbaum and Aria Alamalhodaei

In Data Storytelling Workbook you will get to read about basic concepts in visual and narrative storytelling backed up by real-world case studies.

Book review: NEUROSCIENCE FOR LEADERS by Nikolaos Dimitriadis & Alexandros Psychogios
Apr03May 15, 2024Book review, Behavioral Economics, Leadership, Neuroscience, Psychology, Social Science

Book review: NEUROSCIENCE FOR LEADERS by Nikolaos Dimitriadis & Alexandros Psychogios

In Neuroscience for Leaders, Nikolaos Dimitriadis takes you on a journey of the human brain and how to become a better leader and all is based on neuroscience research.

Book review: NEURO WEB DESIGN by Susan M. Weinschenk
Mar07May 15, 2024Book review, Design, Marketing, Neuroscience, Psychology, Social Science

Book review: NEURO WEB DESIGN by Susan M. Weinschenk

In Neuro Web Design Susan M. Weinschenk will share with you the best tips on how to design your website as well as some of the “hot buttons” that make people buy.

Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson
Jan17May 15, 2024Book review, Behavioral Economics, Marketing, Neuroscience, Psychology

Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson

Do you know how words that you use influence others? Are you interested in persuasion and marketing techniques? Then you should pick up Sold on Language by Julie Sedivy and Greg Carlson.

Book review: HOOKED by Nir Eyal with Ryan Hoover
Jul24May 15, 2024Book review, Behavioral Economics, Design, Marketing, Psychology

Book review: HOOKED by Nir Eyal with Ryan Hoover

In Hooked Nir Eyal and Ryan Hoover explain the fundamentals of what it takes to create a product or service that people once they use it can’t put it down for long.

Book review: THINKING FAST AND SLOW by Daniel Kahneman
Jul01May 15, 2024Book review, Behavioral Economics, Neuroscience, Psychology, Self-Improvement, Social Science

Book review: THINKING FAST AND SLOW by Daniel Kahneman

In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.

Book review: SOCIAL INTELLIGENCE by Daniel Goleman
Feb13June 11, 2024Book review, Neuroscience, Psychology, Social Science

Book review: SOCIAL INTELLIGENCE by Daniel Goleman

In Social Intelligence by Daniel Goleman, you will read how you are affected by your past, by the people around you, and the thoughts you consciously keep going through in your mind.

Book review: CONNECTED by Nicholas A. Christakis and James H. Fowler
Nov17June 17, 2024Book review, Psychology, Social Science

Book review: CONNECTED by Nicholas A. Christakis and James H. Fowler

In Connected Nicholas A. Christakis and James H. Fowler point out how the people you surround yourself with, the music you listen to, the shows you watch, the hobbies you have, and the books you read influence who you are. If you want to know what it takes to change yourself then you must pick up Connected.

Book review: JOIN THE CLUB by Tina Rosenberg
Nov11June 23, 2024Book review, Psychology, Social Science

Book review: JOIN THE CLUB by Tina Rosenberg

In Join The Club Tina Rosenberg shares with you how different groups of people in different parts of the world made a change and what role peer pressure played.

Book review: BRAINFLUENCE by ROGER DOOLEY
Aug06June 27, 2024Book review, Behavioral Economics, Marketing, Neuroscience, Psychology, Sales

Book review: BRAINFLUENCE by ROGER DOOLEY

Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.

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