In Data Storytelling Workbook you will get to read about basic concepts in visual and narrative storytelling backed up by real-world case studies.
Book review: SMALL DATA by Martin Lindstrom
In the book Small Data, you will get a glimpse “behind the curtain” of how a pioneer in consumer psychology Martin Lindstrom uncovers actionable insights about consumers that help brands grow.
Book review: MAGNETIC STORIES by Gabrielle Dolan
If your brand is the stories people share about you then why not do something about it? In the book Magnetic Stories, Gabrielle Dolan shares how to find and share stories about your company.
Book review: CREATING BRAND COOL by Joan Abraham
In Creating brand cool Joan Abraham will share with you her 26 years of experience of marketing on the Internet in the Ecommerce “arena”.
Book review: NEURO WEB DESIGN by Susan M. Weinschenk
In Neuro Web Design Susan M. Weinschenk will share with you the best tips on how to design your website as well as some of the “hot buttons” that make people buy.
Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson
Do you know how words that you use influence others? Are you interested in persuasion and marketing techniques? Then you should pick up Sold on Language by Julie Sedivy and Greg Carlson.
Book review: PERSUASION IN ADVERTISING by ohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy
In Persuasion in Advertising by John O’Shaughnessy and Nicholas Jackson O’Shaughnessy, you will get a glimpse into tactics based on psychology and neuroscience that advertisers use to persuade you and others to buy and think what they want.
Book review: STORYTELLING: Branding in Practice by Klaus Fog, Christian Budtz and Baris Yakaboylu
In the book Storytelling Branding in Practice by Klaus Fog, Christian Budtz, and Baris Yakaboylu you will get to read about the most important elements in storytelling. Do you know what they are?
Book Review: TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson
Building brand loyalty and advocacy is much more than saying you care for your customers and playing ads in the media. Check out Tribal Marketing, Tribal Branding by Brendan Richardson if you want to know more about Tribal Branding.
Book review: BEYOND ADVERTISING by Yoram Wind & Catharine Findiesen Hays
In Beyond Advertising Yoram Wind & Catharine Findiesen Hays share with you the future of marketing and how a company or a brand can build its advantage through developing an intertwined omnichannel strategy.