If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
Book review: THE BRANDED MIND by Erik Du Plessis
In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.
Book review: THE MAGIC OF METAPHOR by Nick Owen
The Magic of Metaphor by Nick Owen is a collection of stories that focus on values, responsibility, and leadership. The book also contains 16 suggestions to improve your storytelling skills.
Book Review: THE BUYING BRAIN by Dr. A. K. Pradeep
Do you know how much of your decisions are made by your subconscious mind? If you are not sure and want to find out you should pick up the Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep.
Book Review: THE SPEED OF TRUST by Stephen M. R. Covey
In The Speed ​​of Trust Stephen M. R. Covey shares what kind of “tax” you have to pay when there is a lack of trust and what kind of “dividends” you reap when there is trust.
Book Review: TRIGGERS by Marshall Goldsmith and Mark Reiter
In the book Triggers Marshall Goldsmith and Mark Reiter did a good job of explaining what triggers you and how you can identify and understand your triggers so that you can overcome any undesirable reactions or habits you might have and want to improve.
Book Review: COVERT PERSUASION by Kevin Hogan and James Speakman
In Covert Persuasion Kevin Hogan shares with you the latest research in psychology, linguistics, sales tactics, and human communication to to improve your persuasion skills.
Book Review: THE TAO OF WARREN BUFFETT by Mary Buffett and David Clark
In The Tao of Warren Buffett written by Mary Buffett, you will get to read Warren Buffett’s most famous quotes and the interpretations of these quotes by the authors.
Book Review: IT’S NOT OVER UNTIL YOU WIN by Les Brown
In the book It’s not over until you win Les Brown shares with you how to fight depression, failures, and other obstacles you may encounter in your life. He does this by sharing his own experiences and showing how he overcame them.
Book Review: OUTLIERS by Malcolm Gladwell
In Outliers Malcolm Gladwell takes you on a journey through the world of outliers and what made them so successful. Is hard work really the only factor that makes a difference between being successful or not, or are there more factors that you don’t know about yet?