Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up…
Book review: CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler
Genres: Psychology, Social science, Behavioral Sciences, Nonfiction. Rating: 3/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368…
Book review: JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg
Genres: Social Science, Sociology, Psychology. Rating:Â 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of…
Book review: LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen
Genres: Leadership, Management, Business. Rating: 3/5 Recommend to: Start-up founders, Managers, Team leaders, CEO, Entrepreneurs, People in sales. Number of…
Book review: BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne
Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
MISSION: How the best in business break through by Michael Hayman & Nick Giles
Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become…
Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet
By using this or that brand we signal the world our beliefs, what we stand for, and who we want…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…