In Persuasion in Advertising by John O’Shaughnessy and Nicholas Jackson O’Shaughnessy, you will get a glimpse into tactics based on psychology and neuroscience that advertisers use to persuade you and others to buy and think what they want.
Book review: STORYTELLING: Branding in Practice by Klaus Fog, Christian Budtz and Baris Yakaboylu
In the book Storytelling Branding in Practice by Klaus Fog, Christian Budtz, and Baris Yakaboylu you will get to read about the most important elements in storytelling. Do you know what they are?
Book review: THE BEST DAMN SALES BOOK EVER by Warren Greshes
In The Best Damn Sales Book Ever by Waren Gresher you will learn about 16 rock-Solid Rules that will help you achieve your sales success. Do you know what does rules are?
Book Review: TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson
Building brand loyalty and advocacy is much more than saying you care for your customers and playing ads in the media. Check out Tribal Marketing, Tribal Branding by Brendan Richardson if you want to know more about Tribal Branding.
Book review: BEYOND ADVERTISING by Yoram Wind & Catharine Findiesen Hays
In Beyond Advertising Yoram Wind & Catharine Findiesen Hays share with you the future of marketing and how a company or a brand can build its advantage through developing an intertwined omnichannel strategy.
Book review: MORE MAGIC OF METAPHOR by Nick Owen
In More Magic of Metaphor, Nick Owen shares with you stories that will help you or your target audience develop different perspectives. The book is a great storytelling tool that will help you improve your persuasion skills.
Book review: HOOKED by Nir Eyal with Ryan Hoover
In Hooked Nir Eyal and Ryan Hoover explain the fundamentals of what it takes to create a product or service that people once they use it can’t put it down for long.
Book review: THINKING FAST AND SLOW by Daniel Kahneman
In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.
Book review: SELL WITH A STORY by Paul Smith
In Sell with a Story Paul Smiths shares with you how to implement storytelling into the sales process so that you engage your customer and make the sale. Sounds interesting?
Book review: SOCIAL INTELLIGENCE by Daniel Goleman
In Social Intelligence by Daniel Goleman, you will read how you are affected by your past, by the people around you, and the thoughts you consciously keep going through in your mind.