Genres: Marketing, Branding, Research, Behavioral Science. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Analyst. Number of…
Book review: BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays
Genres: Marketing & Sales, Customer Service, Advertising, UX design. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales,…
Book review: HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover
Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design, UX. Rating: 3/5 Recommend to: Product Managers, UX Designers, Marketers, Start-up founders,…
Book review: INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall
Genres: Business, Design, Nonfiction. Rating: 4/5 Recommend to: Product managers, UX designers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239…
Book review: PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to:Â People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders,…
Book review: WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up…
Book review: CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler
Genres: Psychology, Social science, Behavioral Sciences, Nonfiction. Rating: 3/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368…
Book review: BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne
Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…