TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…

INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

Do you know where to tap?

At the end of the nineteenth century, a mill owner in the north of England was beside himself with worry. The steam boiler that provided light and power throughout his entire factory had broken down. Many experts had been to repair it but none had been successful. »Time is money,« he kept repeating to himself as he counted the costs of lost production. »Time is money.« At this point a man in blue overalls was shown into his office. »I can repair your system, Sir,« he said. The mill owner…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

LEADERSHIP BRAND: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood

Leadership Brand
What do you think, are leaders born or are they made? Born or bred? I believe it’s a combination of both, but the made part has the most influence. Like pointed out in the book Outliers by Malcolm Gladwell people develop their abilities and traits with practice… that is countless hours, days and months of training and hard work. Now when we talk about leaders and how they develop their leadership skills and which of their skills are most important from a companies point of view, we have to take a step back and look…

BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM

So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On one hand the tricks companies, brands and stores use to sell to us make us feel good about what we buy, so they empower us. But on the other hand, did we really wanted to buy what we bought, or even more troublesome, did we really needed to buy what we bought? In the book you will read, that companies start targeting you even before you are born through the senses of…

The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis

The Branded Mind by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I knew was that this drink was sweet, had bubbles and after drinking it, it made me go aaaaaaahhhhhhh, of course a burp here and there was also normal. And as I remember I was allowed to drink it only on special occasions, like birthdays, for holidays and when we were on vacation. It’s not that we couldn’t afford it, we could, it was just that for me as a little kid growing…