All talk and no action

Once upon a time, the only thing that stood between complete happiness in a house full of mice was a big and mean old cat. So one night the mice got together and decided to do some brainstorming. They asked “How can we deal with the danger of the cat?” They voted on one brilliant idea that was proposed. They voted to hang a bell around the cat’s neck. Wherever the cat would go, the bell would warn them of danger if the cat got too close. Each of the mice…

The Seeds of leadership

Once upon a time, a successful business man was growing old and knew that the time to choose its successor to take over the business is coming near. But, instead of choosing one of his children or relatives, he decided to do something different. He called all the young executives in his company to meet him together. The day came and he started by saying, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.”  The young executives were…

Sticks in a bundle are unbreakable, but a stick on its own…

A father had two sons that unfortunately weren’t very nice to each other. There was constant quarreling and bickering. No matter what this Father said to his sons, it didn’t do any good. As a result he thought long and hard about what he could say. He wanted to provide them some type of lesson that would help them realize the impact that their constant quarreling would ultimately have. One day the quarreling became more aggressive and even violent. The father broke it up and sent each son to a…

The Socrates filter

In ancient Greece, Socrates was reputed to hold knowledge in high esteem. One day an acquaintance came to meet the great philosopher and said, “Do you know what I just heard about your friend?” Socrates immediately stopped him saying “Hold on a minute”. “Before you talk to me about my friend, it might be good idea to take a moment and filter what you’re going to say. That’s why I call it the Socrates Triple Filter Test. The first filter is Truth. Have you made absolutely sure that what you…

Stress and worries are like a glass of water

A speaker was once explaining stress to an audience of around 300 people. He raised a big glass of water and asked the listening audience, “Does anyone know how heavy this glass is?” Answers varied from 100 to 500 grams. The speaker replied, “The absolute weight of this water really doesn’t matter all that much. What really matters is how long you try to hold it!” He continued, “If I am only holding it for a few minutes, the weight won’t be a problem. If I have to hold it for…

Life is but an echo

A son and his father were walking in the mountains. Suddenly, his son falls, hurts himself and screams: “AAAhhhhhhhhhhh!!!” To his surprise, he hears the voice repeating, somewhere in the mountain: “AAAhhhhhhhhhhh!!!” Curious, he yells: “Who are you?” He receives the answer: “Who are you?” Now angered at the response, he screams: “Coward!” He receives the answer: “Coward!” So the boy looks to his father and asks: “What’s going on?” The father smiles and says: “My son, pay attention.” And then he screams to the mountain: “I admire you!” The…

BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

What does overcoming fear look like

Timmy and Jimmy both 9 years old loved playing the piano since they were very young. They both practiced hard and were getting better and better with each week passing. One day, their teacher had some exciting news. There was a concert coming up and they both had the opportunity to play in public for the first time. Timmy and Jimmy looked wide-eyed at each other with a mix of excitement and trepidation as they realized the opportunity they were presented with. “What would it be like?” they wondered. In the…

Be careful how you communicate

One night a married couple got into a fight. It was normal for the couple to boil in a war of silence for several days. And this night was no different, the couple had not spoken to each other for most of the night. Even as they were preparing for bed not a word was said. However the husband started getting concerned because he needed to be woken up at 5:00 AM the next morning so that he could catch an important flight. He was a heavy sleeper and relied on his…

Team building story: Balloon lessons

A team of 35 employees had come together for a team building event. They were a young, bright and enthusiastic team. However they had one big problem, they wouldn’t share information or solutions with each other. The leader felt they were too focused on self and not enough on team. So she started off with a fun team activity that would allow her to teach the importance of each team member working together and sharing more. She brought the team into the cafeteria. All of the tables and chairs had been stacked…

5 lessons we can learn from a pencil

A long time ago a Pencil Maker was preparing to put an important pencil in a box. Before doing so though, he took the pencil aside. “There are 5 things you need to know before I send you out into the world” he told the pencil. “Never forget them, and you will become the best pencil you can be.” “One: You will be able to do many great things, but only if you allow yourself to be held in someone’s hand.” “Two: You will experience a painful sharpening from time…

How to train a donkey

There was once a very frugal man who was always looking for ways to cut costs. One day he noticed that his hired hand was feeding the donkey more than he really needed. He called the hand and told him, “We’re wasting money feeding this animal more food than it needs. If we keep this up, the donkey will grow fat, it’s productivity will go down, and we’ll lose even more money! I’m going to take over the feeding of the donkey for a while and train it properly. I…

The importance of finding meaning in your work

Out for a walk one morning, a woman came across a construction site where three men were working. Curious, she approached one of them and asked what he was doing. Clearly annoyed that she had bothered him, he barked, »Can’t you see? I’m laying bricks!« Not easily put off, she asked the next man what he was doing. He responded matter-of-fact, »I’m building a brick wall 30 feet tall, 100 feet wide, and 18 inches thick.« Then, turning his attention to the first man, he said, »Hey, you just passed…

The special exception… or is it

A very rich man was nearing the end of his life and he began to contemplate the life to come. He was very troubled that he would soon lose everything he had worked so hard for. All his wealth would soon belong to others and he would enter into the next world poor. It didn’t seem fair to him so he prayed day and night that he would be allowed to take all that he had amassed with him when the day comes his journey on this world ends. One…

The two wolves inside each of us

The Cherokee tell of a young boy who is brought before the council of elders for his aggressive behavior. One of the wisest of the elders takes the boy aside and shares with him this bit of wisdom: “I am not surprised that you are so aggressive. You see, each of us has, in his own soul, two wolves. One of these wolves is good, the other evil. They are both of equal strength and are locked in a violent battle to the death!” The young boy thinks about this…

What do you hear – focus on

One day two friends Gerry and Peter were walking down a sidewalk in Washington D.C.,during lunch time. People were husslin’ and busslin’ along the sidewalks, car honks and hurried engine noises filled the streets. In the middle of all this traffic, Peter stopped and said, “hey, a cricket!” “What?” said Gerry. “Yeah, a cricket,” Peter answered. “Look here,” and he pulled aside some of the bushes that separated the sidewalk from the government buildings. There in the shade was a cricket chirping away. “Wow,” said Gerry, “How did you hear that with all this noise and traffic?”…

What life lessons can you learn growing tomatoes

The young apprentice met with his older mentor the town Sage for his weekly chat at his home. “You seem troubled,” observed the sage. “You know that project that I’ve been working on? It just didn’t work and I couldn’t get the result that I was after,” the young apprentice told the sage. “That happens sometimes,” said the Sage, shrugging his shoulders. “But I worked so hard, I deserved a better outcome,” responded the apprentice with frustration. The sage sat in silence for a moment.  “Let me show you something,”…

Always give it all you got – the carpenters last project

An elderly carpenter was ready to retire. He told his employer-contractor of his plans to leave the house building business and live a more leisurely life with his wife enjoying his time with their extended family. He had it all planed out. Of course he would miss the paycheck, but they could get by and he felt like he needed to retire. The contractor was sorry to hear that one of his best workers wanted to retire but in the end he understood him. Before the carpenter would retire the contractor…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

Worth more, less or the same?

A popular speaker started off a seminar by holding up a $100 bill. A crowd of 200 had gathered to hear him speak. He asked, “Who would like this $100 bill?” 200 hands went up. He said, “I am going to give this $20 to one of you but first, let me do this.” He crumpled the bill up. He then asked, “Who still wants it?” All 200 hands were still raised. “Well,” he replied, “What if I do this?” Then he dropped the bill on the ground and stomped…

SELL WITH A STORY: How to capture attention, build trust, and close the sale by Paul Smith

Book about selling by Paul Smith
Genres: Business, Sales, Nonfiction Rating: 3/5 Recommend to: People in sales, marketing, HR, Project managers, Team leaders. Number of pages: 304 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de What kind of book would we read if we would get to read your life story? How many pages and how many chapters would the book have? How many twists and turns, disappointments, failures, successes, lessons and so on would we get to read about? Would you recommend your book/stories to other as a…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…