Who has the most beautiful heart?

A young man was proud of his healthy and beautiful heart. One day, standing in the middle of the town, he proclaimed that he had  the most beautiful heart in the whole valley. A large crowd gathered to have a look at his heart.  His heart was smooth, shiny and looked very healthy.  Indeed, the man had the most beautiful heart in the valley, everyone agreed. The proud young man felt delighted and boasted his perfect heart which everyone admired. Suddenly, a voice from the crowd said, “ Your heart…

A story about a donkey, a boy and an old man

An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions. Later they passed some people who remarked, “what a shame! He makes that little boy walk.” They then decided they would both walk. Soon they passed some…

The difference between heaven and hell

A monk was deep in his prayers when an angel appeared to him and offered to reveal to him any of the divine mysteries. The monk said to the Angel, “show me Heaven and Hell.” Suddenly the monk and the Angel were in a large banquet hall. There was a large table filled with every good food you could imagine. There was succulent turkey, fresh from the oven, hot bread and butter, any side dish you could want, and delicious cakes for dessert. All the guests looked pale and sickly.…

Lessons from growing good corn

Once upon a time, there lived a farmer who grew high quality award winning corn. Each year he would enter in the state farmer’s fair and win a gold award for his exceptionally good corns. The farmer’s high quality corn was praised all around in the state. The success story of his exceptional corn reached the ears of a journalist and he wanted to interview the farmer. While he was learning about the agriculture process of the farmer, he discovered that the farmer shared his best quality seeds with his…

THE BEST DAMN SALES BOOK EVER: 16 Rock-solid rules for achieving sales succees by Warren Greshes

Genres: Sales, Selling, Business Rating: 3/5 Recommend to: Entrepreneurs, People in sales, Start-up founders, Marketers. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book is an easy and quick read that will take you on a journey through the mindset of a successful sales person. You will not read about sales tricks and techniques how to get more clients to say yes to you. The book gives you more than that. It…

A story of a man that became a member of the “99 club”

There once lived a King who, despite a life filled with luxuries, was neither happy nor content. One day, the King came upon a common peasant who was singing happily while he worked. The happiness of a common man fascinated the King. Why was the ruler of the land with all the luxuries, unhappy and gloomy, while a poor peasant had so much joy in his life? The King asked the man, “Why are you so happy?” The man replied, “Your Majesty, I am a common man, but my family…

How many clay balls have you thrown away?

A man was exploring caves by a seashore when he found a bag with a bunch of hardened clay balls. The balls looked like someone had intentionally rolled the clay and left them out in the sun to bake. Perhaps some children made them while they were at the beach, the man thought. They didn’t look much, but they intrigued the man so he took the bag out of the cave with him. As he strolled along the beach, he threw the clay balls one by one out to the…

When situations in life sculpture your destiny

In the middle of a beautiful city, there was a museum laid with beautiful marble tiles and with a huge marble statue as a part of the display.  Many people from all over the world visited the museum every day and admired the beautifully crafted statue. One night, the marble tiles started talking to the marble statue. Marble Tiles: Hey statue, Don’t you think that it is just not fair that everybody from all over the world come all the way here to admire you while ignoring and stepping on…

The Zen masters most important lesson to his student

A young man went to a Zen master. After practicing for a time the student went off on his own with instructions to faithfully send a letter to the master every month, giving an account of his spiritual progress. In the first month, the student wrote, “I now feel an expansion of consciousness and experience of oneness with the universe.” The master glanced at the note and threw it away. Next month this is what the letter said: “I finally discovered the holiness that is present in all things.” The master seemed…

Which tree will grow more

Every year a grandson would visit his grandfather’s farm. One particular visit to the farm, the boy’s grandfather was preparing to plant a few types of trees that he didn’t already have on his farm. They both went to the local nursery to pick what trees they would plant. When they got home, the warm, kind, loving, and wise grandfather asked his grandson, “If I plant one of these trees inside and plant one outside, which do you think will be the greatest?” “I think the one inside will grow…

Everybody, Somebody, Anybody and Nobody

There are four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it but Nobody realized that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.            Source: https://www.excellenceinleadership.co.uk Lessons from this story:…

TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

All talk and no action

Once upon a time, the only thing that stood between complete happiness in a house full of mice was a big and mean old cat. So one night the mice got together and decided to do some brainstorming. They asked “How can we deal with the danger of the cat?” They voted on one brilliant idea that was proposed. They voted to hang a bell around the cat’s neck. Wherever the cat would go, the bell would warn them of danger if the cat got too close. Each of the mice…

The Seeds of leadership

Once upon a time, a successful business man was growing old and knew that the time to choose its successor to take over the business is coming near. But, instead of choosing one of his children or relatives, he decided to do something different. He called all the young executives in his company to meet him together. The day came and he started by saying, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.”  The young executives were…

Sticks in a bundle are unbreakable, but a stick on its own…

A father had two sons that unfortunately weren’t very nice to each other. There was constant quarreling and bickering. No matter what this Father said to his sons, it didn’t do any good. As a result he thought long and hard about what he could say. He wanted to provide them some type of lesson that would help them realize the impact that their constant quarreling would ultimately have. One day the quarreling became more aggressive and even violent. The father broke it up and sent each son to a…

The Socrates filter

In ancient Greece, Socrates was reputed to hold knowledge in high esteem. One day an acquaintance came to meet the great philosopher and said, “Do you know what I just heard about your friend?” Socrates immediately stopped him saying “Hold on a minute”. “Before you talk to me about my friend, it might be good idea to take a moment and filter what you’re going to say. That’s why I call it the Socrates Triple Filter Test. The first filter is Truth. Have you made absolutely sure that what you…

Stress and worries are like a glass of water

A speaker was once explaining stress to an audience of around 300 people. He raised a big glass of water and asked the listening audience, “Does anyone know how heavy this glass is?” Answers varied from 100 to 500 grams. The speaker replied, “The absolute weight of this water really doesn’t matter all that much. What really matters is how long you try to hold it!” He continued, “If I am only holding it for a few minutes, the weight won’t be a problem. If I have to hold it for…

A story about a thousand mirrors

There was a place in a remote village far, far away called “The Palace of 1,000 Mirrors.” A happy and energetic little puppy who lived in this village had heard of the palace and decided to pay a visit. When he arrived, he playfully bounced up the steep stairs to the open door of the house. He looked through the door with his ears lifted high and his tail wagging very fast.  He was surprised because through the door he found 1,000 other happy dogs just like him wagging their…

Do not waddle through life – the duck story

This is a story about a little town of Ducks. Every Sunday the ducks waddle out of their houses and waddle down Main Street to their church. They waddle into the sanctuary and squat in their proper pews. The duck choir waddles in and takes it place, then the duck minister comes forward and opens the duck Bible (Ducks, like all other creatures on earth, seem to have their own special version of the Scriptures.) And then the duck minister starts to read to them: “Ducks! God has given you wings!…

Life is but an echo

A son and his father were walking in the mountains. Suddenly, his son falls, hurts himself and screams: “AAAhhhhhhhhhhh!!!” To his surprise, he hears the voice repeating, somewhere in the mountain: “AAAhhhhhhhhhhh!!!” Curious, he yells: “Who are you?” He receives the answer: “Who are you?” Now angered at the response, he screams: “Coward!” He receives the answer: “Coward!” So the boy looks to his father and asks: “What’s going on?” The father smiles and says: “My son, pay attention.” And then he screams to the mountain: “I admire you!” The…

BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

What does overcoming fear look like

Timmy and Jimmy both 9 years old loved playing the piano since they were very young. They both practiced hard and were getting better and better with each week passing. One day, their teacher had some exciting news. There was a concert coming up and they both had the opportunity to play in public for the first time. Timmy and Jimmy looked wide-eyed at each other with a mix of excitement and trepidation as they realized the opportunity they were presented with. “What would it be like?” they wondered. In the…

Be careful how you communicate

One night a married couple got into a fight. It was normal for the couple to boil in a war of silence for several days. And this night was no different, the couple had not spoken to each other for most of the night. Even as they were preparing for bed not a word was said. However the husband started getting concerned because he needed to be woken up at 5:00 AM the next morning so that he could catch an important flight. He was a heavy sleeper and relied on his…

Team building story: Balloon lessons

A team of 35 employees had come together for a team building event. They were a young, bright and enthusiastic team. However they had one big problem, they wouldn’t share information or solutions with each other. The leader felt they were too focused on self and not enough on team. So she started off with a fun team activity that would allow her to teach the importance of each team member working together and sharing more. She brought the team into the cafeteria. All of the tables and chairs had been stacked…

5 lessons we can learn from a pencil

A long time ago a Pencil Maker was preparing to put an important pencil in a box. Before doing so though, he took the pencil aside. “There are 5 things you need to know before I send you out into the world” he told the pencil. “Never forget them, and you will become the best pencil you can be.” “One: You will be able to do many great things, but only if you allow yourself to be held in someone’s hand.” “Two: You will experience a painful sharpening from time…

How to train a donkey

There was once a very frugal man who was always looking for ways to cut costs. One day he noticed that his hired hand was feeding the donkey more than he really needed. He called the hand and told him, “We’re wasting money feeding this animal more food than it needs. If we keep this up, the donkey will grow fat, it’s productivity will go down, and we’ll lose even more money! I’m going to take over the feeding of the donkey for a while and train it properly. I…

The importance of finding meaning in your work

Out for a walk one morning, a woman came across a construction site where three men were working. Curious, she approached one of them and asked what he was doing. Clearly annoyed that she had bothered him, he barked, »Can’t you see? I’m laying bricks!« Not easily put off, she asked the next man what he was doing. He responded matter-of-fact, »I’m building a brick wall 30 feet tall, 100 feet wide, and 18 inches thick.« Then, turning his attention to the first man, he said, »Hey, you just passed…

The special exception… or is it

A very rich man was nearing the end of his life and he began to contemplate the life to come. He was very troubled that he would soon lose everything he had worked so hard for. All his wealth would soon belong to others and he would enter into the next world poor. It didn’t seem fair to him so he prayed day and night that he would be allowed to take all that he had amassed with him when the day comes his journey on this world ends. One…

MORE MAGIC OF METAPHOR: Stories for leaders, influencers and motivators by Nick Owen

Genres: Counseling, Philosophy, Educational Philosophy, Nonfiction Rating: 3/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 335 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I loved the first book Magic of Metaphor, so for me to pick up More Magic of Metaphor was simply a matter of time. The second book continues the narrative from the first – the learning process between an apprentice and his mentor (but…

The two wolves inside each of us

The Cherokee tell of a young boy who is brought before the council of elders for his aggressive behavior. One of the wisest of the elders takes the boy aside and shares with him this bit of wisdom: “I am not surprised that you are so aggressive. You see, each of us has, in his own soul, two wolves. One of these wolves is good, the other evil. They are both of equal strength and are locked in a violent battle to the death!” The young boy thinks about this…

What do you hear – focus on

One day two friends Gerry and Peter were walking down a sidewalk in Washington D.C.,during lunch time. People were husslin’ and busslin’ along the sidewalks, car honks and hurried engine noises filled the streets. In the middle of all this traffic, Peter stopped and said, “hey, a cricket!” “What?” said Gerry. “Yeah, a cricket,” Peter answered. “Look here,” and he pulled aside some of the bushes that separated the sidewalk from the government buildings. There in the shade was a cricket chirping away. “Wow,” said Gerry, “How did you hear that with all this noise and traffic?”…

What life lessons can you learn growing tomatoes

The young apprentice met with his older mentor the town Sage for his weekly chat at his home. “You seem troubled,” observed the sage. “You know that project that I’ve been working on? It just didn’t work and I couldn’t get the result that I was after,” the young apprentice told the sage. “That happens sometimes,” said the Sage, shrugging his shoulders. “But I worked so hard, I deserved a better outcome,” responded the apprentice with frustration. The sage sat in silence for a moment.  “Let me show you something,”…

How big of a splash you want to make is in your hands

One day a young apprentice and his mentor were on one of their regular walks going through the young apprentices teachings when they came across a pond. At the time, they were discussing the young apprentices wish to make a bigger impact with his work, when suddenly the mentor bent down and picked up a small pebble. He threw it into the water and they both watched the ripples spread. Watching the pebble hit the lake and the ripples spread the young apprentice said to his mentor, “I want to…

Always give it all you got – the carpenters last project

An elderly carpenter was ready to retire. He told his employer-contractor of his plans to leave the house building business and live a more leisurely life with his wife enjoying his time with their extended family. He had it all planed out. Of course he would miss the paycheck, but they could get by and he felt like he needed to retire. The contractor was sorry to hear that one of his best workers wanted to retire but in the end he understood him. Before the carpenter would retire the contractor…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

Common sense is often not so common

Once there were four Indian medicine men who were considered to be the most clever and knowledgeable across all the prairies and forests. They learned nearly everything about nearly anything and were often asked for advice and to find solutions for the most difficult problems.  One day, a young Indian boy asked which of the four was the wisest because of course there must be one more wise than the others. This caused much arguing and debating among the people. To find out once and for all, one of the…

Two ants, sugar, salt and a lesson about change

Once there were two ants. One lived in a sack of salt while the other in a sack of sugar. The sugar ant once visited her neighbour and tasted the salt in her sack.  Finding it bitter she said, “Do come and visit my house. I’m sure you’ll find the food there much to your liking.”  The salt-fed ant accepted her neighbour’s invitation but being naturally cautious and not wanting to run short of food she took a grain of salt with her in her mouth. When she ate the sugar…

To grow or not to grow

Two seeds lay in the field where the farmer had thrown them. As the autumn days passed, birds searching for worms, and the wintry wind, loosened the earth, which slowly began to cover them. Patiently, they waited as the nights grew longer and the days grew colder. They huddled together for warmth. Even below the surface of the earth they noticed the changes going on above them. They felt the quality of the rain change as the warm squally autumn winds from the west gave way to the winter winds from…

Lessons of a lost horse

One day a horse with no identifying marks wandered into a farmyard. The farmer’s young son said he’d take responsibility for returning the horse to its owner. The boy mounted the horse, urged it towards the road and let it choose its own direction. The boy actively intervened only when the horse stopped to graze or wandered off the lanes and into a field. Otherwise, he just sat on the horse. When the horse finally ambled into a farm several miles away, the owner of the horse said, “How did…

THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…

I haven’t had the time to do that, I was to busy working

Once upon a time, a very strong woodcutter asked for a job in a timber merchant and he got it. The pay was really good and so was the work condition. For those reasons, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he supposed to work. The first day, the woodcutter brought 18 trees. “Congratulations,” the boss said. “Go on that way!” Very motivated by the boss words, the woodcutter tried harder the next day, but he could…

To go after what you want you do not have to wait for something to happen

Once there was a king who received a gift of two magnificent falcons. They were peregrine falcons, the most beautiful birds he had ever seen. He gave the precious birds to his head falconer to be trained. Months passed, and one day the head falconer informed the king that though one of the falcons was flying majestically, soaring high in the sky, the other bird had not moved from its branch since the day it had arrived. The king summoned healers and sorcerers from all the land to tend to the…

From a misfortune to great fortune – what is really holding you back

A long time ago, a Monk set out on his travels accompanied by his assistant, a Brother. Night was falling when the Monk told the Brother to go on ahead to find lodging. The Brother searched the deserted landscape until he found a humble shack, in the middle of nowhere. A poor family lived in the hovel. The mother, father and children were dressed in rags. The Brother asked if he and the Monk could spend the night in their dwelling. “You are most welcome to spend the night,” said…

A life lesson about giving it everything you got

A father tells his 12-year-old son to go into the back yard and a remove a tree stump. The boy, eager to show his dad how he can master this manly task, runs out and begins pushing on the stump with all his might. After about twenty minutes of huffing and puffing, the stump hasn’t budged. The boy turns to realize his dad has been outside watching him this whole time. Embarrassed, he tells him, “I’m sorry Dad, I can’t do it.” His Dad just smiles and says, “Son, give…

How to make your dream come true

Long ago there lived a Sower of Dreams.  He roamed over mountains and valleys, deserts and seas, planting in the hearts of men and women across the earth. One day, as he plodded along, dreams fell from his satchel to the ground. Some of these Dreams fell among peasants, some among kings, some among women, some among men. As the Dreams fell, some of the recipients/dreamers lifted their heads and smiled and decided to pursue their dream. But their heads soon clouded with doubts. Who were they to even think…

Be carefull when asking if it can get any worse

A poor man lived with his wife and six children in a very small one-room house. They were always getting in each other’s way and there was so little space they could hardly breathe! Finally the man could stand it no more. He talked to his wife and asked her what to do. “Go see the rabbi,” she told him, and after arguing a while, he went. And so the poor man told the rabbi how miserable things were at home with him, his wife, and the six children all eating and…

When your problems are tough to swallow like a handful of salt

An aging master grew tired of his apprentice complaining, and so, one morning, he sent him to get a bag of salt. When the apprentice returned, the master instructed the unhappy young man to put a handful of salt in a glass of water and then to drink it. The young apprentice looked at the master as a lost puppy as he did not understand the purpose of it all. But still the apprentice did as the master said. “How does it taste?” the master asked. “Bitter” said the apprentice as he…

Worth more, less or the same?

A popular speaker started off a seminar by holding up a $100 bill. A crowd of 200 had gathered to hear him speak. He asked, “Who would like this $100 bill?” 200 hands went up. He said, “I am going to give this $20 to one of you but first, let me do this.” He crumpled the bill up. He then asked, “Who still wants it?” All 200 hands were still raised. “Well,” he replied, “What if I do this?” Then he dropped the bill on the ground and stomped…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

Only two questions on the final exam

One night four college kids stayed out late, partying and having a good time. They paid no mind about the final exam they had the next day for which they didn’t study. In the morning though panic took over and they hatched a plan to get out of taking the exam. They covered themselves with grease and dirt and went to the Dean’s office. Once there, they said they had been to a wedding the previous night and on the way back they got a flat tire and had to…