Purpose Focus Commitment

In Blue Ocean Shift, W. Chan Kim and Renée A. Mauborgne provide a step-by-step guide to moving beyond competition and creating new market space. With practical tools and real examples, they show how to turn bold strategy into action and unlock fresh growth opportunities.

Blue Ocean Strategy shows you how to stop competing and start creating. W. Chan Kim and Renée Mauborgne reveal how to carve uncontested market space, unlock new demand, and make your competition irrelevant.