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Book review: PERSUASION IN ADVERTISING by ohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy
Nov10April 3, 2024Book review, Marketing, Neuroscience

Book review: PERSUASION IN ADVERTISING by ohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy

In Persuasion in Advertising by John O’Shaughnessy and Nicholas Jackson O’Shaughnessy, you will get a glimpse into tactics based on psychology and neuroscience that advertisers use to persuade you and others to buy and think what they want.

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