What can you learn about fear from a little girl that is about to face the biggest and most baddest monster the kingdom has ever seen.
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…
The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep
How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is…
Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter
“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw…
Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion…