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Book review: THE BRANDED MIND by Erik Du Plessis
May10September 2, 2024Book review, Marketing, Neuroscience, Psychology

Book review: THE BRANDED MIND by Erik Du Plessis

In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.

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