Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
MISSION: How the best in business break through by Michael Hayman & Nick Giles
Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…