What can you learn about fear from a little girl that is about to face the biggest and most baddest monster the kingdom has ever seen.
Wisdom story: A story of two monks and a woman
A great story about doing what you believe in. People, like the two monks have to live with their decisions. Make sure that you can live with yours.
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet
By using this or that brand we signal the world our beliefs, what we stand for, and who we want…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…
The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules,…
The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep
How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is…
The Speed of Trust: The one thing that changes everything by Stephen M. R. Covey
What is trust? Is it tangible, can you put a price on trust? Mr. Stephen M. R. Covey says trust…
Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter
“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw…
Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion…