If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
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