In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.
Book review: CONNECTED by Nicholas A. Christakis and James H. Fowler
In Connected Nicholas A. Christakis and James H. Fowler point out how the people you surround yourself with, the music you listen to, the shows you watch, the hobbies you have, and the books you read influence who you are. If you want to know what it takes to change yourself then you must pick up Connected.
Book review: JOIN THE CLUB by Tina Rosenberg
In Join The Club Tina Rosenberg shares with you how different groups of people in different parts of the world made a change and what role peer pressure played.
Book review: BRAINFLUENCE by ROGER DOOLEY
Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.
Book Review: BRANDWASHED by Martin Lindstrom
In Brandwashed Martin Lindstrom shares with you the latest tricks companies use to persuade you to buy their items or services instead of what you might actually want or need.
Book review: UNCONSCIOUS BRANDING Branding by Douglas Van Praet
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
Book review: THE BRANDED MIND by Erik Du Plessis
In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.
Book Review: THE BUYING BRAIN by Dr. A. K. Pradeep
Do you know how much of your decisions are made by your subconscious mind? If you are not sure and want to find out you should pick up the Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep.
Book Review: TRIGGERS by Marshall Goldsmith and Mark Reiter
In the book Triggers Marshall Goldsmith and Mark Reiter did a good job of explaining what triggers you and how you can identify and understand your triggers so that you can overcome any undesirable reactions or habits you might have and want to improve.