In Neuroscience for Leaders, Nikolaos Dimitriadis takes you on a journey of the human brain and how to become a better leader and all is based on neuroscience research.
Book review: HOOKED by Nir Eyal with Ryan Hoover
In Hooked Nir Eyal and Ryan Hoover explain the fundamentals of what it takes to create a product or service that people once they use it can’t put it down for long.
Book review: THINKING FAST AND SLOW by Daniel Kahneman
In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.
Book review: BRAINFLUENCE by ROGER DOOLEY
Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.
Book Review: BRANDWASHED by Martin Lindstrom
In Brandwashed Martin Lindstrom shares with you the latest tricks companies use to persuade you to buy their items or services instead of what you might actually want or need.
Book review: UNCONSCIOUS BRANDING Branding by Douglas Van Praet
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
Book review: THE BRANDED MIND by Erik Du Plessis
In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.
Book Review: THE BUYING BRAIN by Dr. A. K. Pradeep
Do you know how much of your decisions are made by your subconscious mind? If you are not sure and want to find out you should pick up the Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep.