In Brandwashed Martin Lindstrom shares with you the latest tricks companies use to persuade you to buy their items or services instead of what you might actually want or need.
Book review: UNCONSCIOUS BRANDING Branding by Douglas Van Praet
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
Book review: THE BRANDED MIND by Erik Du Plessis
In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.
Book Review: THE BUYING BRAIN by Dr. A. K. Pradeep
Do you know how much of your decisions are made by your subconscious mind? If you are not sure and want to find out you should pick up the Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep.
Book Review: TRIGGERS by Marshall Goldsmith and Mark Reiter
In the book Triggers Marshall Goldsmith and Mark Reiter did a good job of explaining what triggers you and how you can identify and understand your triggers so that you can overcome any undesirable reactions or habits you might have and want to improve.
Book Review: COVERT PERSUASION by Kevin Hogan and James Speakman
In Covert Persuasion Kevin Hogan shares with you the latest research in psychology, linguistics, sales tactics, and human communication to to improve your persuasion skills.