It’s not always about being the first or being the greatest. What counts is that you finish what you have started. That is how you get better and stronger.
Wisdom story: A story of two monks and a woman
A great story about doing what you believe in. People, like the two monks have to live with their decisions. Make sure that you can live with yours.
Wisdom story: A wise elderly man and two travelers
Why do you think the wise elderly man took the second traveler to the town and not the first one? Read the story to find out.
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
MISSION: How the best in business break through by Michael Hayman & Nick Giles
Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become…
Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet
By using this or that brand we signal the world our beliefs, what we stand for, and who we want…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…
The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules,…
The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep
How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is…