In Neuroscience for Leaders, Nikolaos Dimitriadis takes you on a journey of the human brain and how to become a better leader and all is based on neuroscience research.
Book review: NEURO WEB DESIGN by Susan M. Weinschenk
In Neuro Web Design Susan M. Weinschenk will share with you the best tips on how to design your website as well as some of the “hot buttons” that make people buy.
Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson
Do you know how words that you use influence others? Are you interested in persuasion and marketing techniques? Then you should pick up Sold on Language by Julie Sedivy and Greg Carlson.
Book review: PERSUASION IN ADVERTISING by ohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy
In Persuasion in Advertising by John O’Shaughnessy and Nicholas Jackson O’Shaughnessy, you will get a glimpse into tactics based on psychology and neuroscience that advertisers use to persuade you and others to buy and think what they want.
Book review: THINKING FAST AND SLOW by Daniel Kahneman
In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.
Book review: SOCIAL INTELLIGENCE by Daniel Goleman
In Social Intelligence by Daniel Goleman, you will read how you are affected by your past, by the people around you, and the thoughts you consciously keep going through in your mind.
Book review: BRAINFLUENCE by ROGER DOOLEY
Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.
Book Review: BRANDWASHED by Martin Lindstrom
In Brandwashed Martin Lindstrom shares with you the latest tricks companies use to persuade you to buy their items or services instead of what you might actually want or need.
Book review: UNCONSCIOUS BRANDING Branding by Douglas Van Praet
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.
Book review: THE BRANDED MIND by Erik Du Plessis
In the book The Branded Mind Erik du Plessis shares how companies try to influence you through as many of your senses as they can, such as smell, touch, sound, and more before you are even born.