In the book Small Data, you will get a glimpse “behind the curtain” of how a pioneer in consumer psychology Martin Lindstrom uncovers actionable insights about consumers that help brands grow.
Book review: NEUROSCIENCE FOR LEADERS by Nikolaos Dimitriadis & Alexandros Psychogios
In Neuroscience for Leaders, Nikolaos Dimitriadis takes you on a journey of the human brain and how to become a better leader and all is based on neuroscience research.
Book review: SOLD ON LANGUAGE by Julie Sedivy & Greg Carlson
Do you know how words that you use influence others? Are you interested in persuasion and marketing techniques? Then you should pick up Sold on Language by Julie Sedivy and Greg Carlson.
Book Review: TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson
Building brand loyalty and advocacy is much more than saying you care for your customers and playing ads in the media. Check out Tribal Marketing, Tribal Branding by Brendan Richardson if you want to know more about Tribal Branding.
Book review: HOOKED by Nir Eyal with Ryan Hoover
In Hooked Nir Eyal and Ryan Hoover explain the fundamentals of what it takes to create a product or service that people once they use it can’t put it down for long.
Book review: THINKING FAST AND SLOW by Daniel Kahneman
In Thinking Fast and Slow Daniel Kahneman shares with you how your mind works – for you and also against you.
Book review: BRAINFLUENCE by ROGER DOOLEY
Brainfluence by Roger Dooley is one of those books you wish you had picked up a long time ago. It’s packed with real-life examples of how companies try to get your attention and influence you.
Book Review: BRANDWASHED by Martin Lindstrom
In Brandwashed Martin Lindstrom shares with you the latest tricks companies use to persuade you to buy their items or services instead of what you might actually want or need.
Book review: UNCONSCIOUS BRANDING Branding by Douglas Van Praet
If you want to understand how behavior change occurs then you should definitely pick up Unconscious Branding by Douglas Van Praet. In his book, he shares actionable steps to behavioral change backed up with real-world examples.