THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…

The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen

Magic_Of_Metaphor
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules, acceptable behavior, consequences of breaking the rules, subconsciously plant an idea, trigger a value or a need, and explain something when there is a misunderstanding. Simply by telling a story or using a metaphor, you can influence people without them knowing it. And that is magic! Many times when you want to influence someone by directly telling them what you want them to do or not to do, they could resist you or worse,…