BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

How to train a donkey

There was once a very frugal man who was always looking for ways to cut costs. One day he noticed that his hired hand was feeding the donkey more than he really needed. He called the hand and told him, “We’re wasting money feeding this animal more food than it needs. If we keep this up, the donkey will grow fat, it’s productivity will go down, and we’ll lose even more money! I’m going to take over the feeding of the donkey for a while and train it properly. I…

The special exception… or is it

A very rich man was nearing the end of his life and he began to contemplate the life to come. He was very troubled that he would soon lose everything he had worked so hard for. All his wealth would soon belong to others and he would enter into the next world poor. It didn’t seem fair to him so he prayed day and night that he would be allowed to take all that he had amassed with him when the day comes his journey on this world ends. One…

Always give it all you got – the carpenters last project

An elderly carpenter was ready to retire. He told his employer-contractor of his plans to leave the house building business and live a more leisurely life with his wife enjoying his time with their extended family. He had it all planed out. Of course he would miss the paycheck, but they could get by and he felt like he needed to retire. The contractor was sorry to hear that one of his best workers wanted to retire but in the end he understood him. Before the carpenter would retire the contractor…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…

When you do not get an opportunity make one

A jobless man applied for the position of “office boy” at a very big company. The employer interviewed him, then gave him a test: to clean the floor. “You are hired.” the employer said. ”Give me your email address, and I’ll send you the application to fill, as well as when you will start.” The man replied, “I don’t have a computer, neither an email.” “I’m sorry,” said the employer, “if you don’t have an email , you cannot have the job.” The man left with no hope. He didn’t…

How not to carry work related problems home

A contractor that was just hired had a rough first day on the job. When going to work that day, a flat tire made him lose an hour of work, then his electric saw broke down in the middle of his work, and to top it all, his old pick-up truck refused to start after a long day. Luckly his boss was there and he offered the contractor a ride home. While his boss drove him home the contractor sat in total silence. As the two arrived at the contractors home, the…

Someone got fired… but who?

This is a story about a small ant which every day arrived at work early and started working immediately. She produced a lot and she was happy. The boss, a lion, was surprised to see that the ant was working without supervision. He thought if the ant can produce so much without supervision, wouldn’t she produce more if she had a supervisor! So the lion recruited a cockroach who had extensive experience as a supervisor and who was famous for writing excellent reports. The cockroach’s first decision was to set…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

Sometimes you already have the solution for your problem, you just do not see it

During the early days of the Space Race, the USA and the Soviets were desperate to gain the critical edge that would see them first to land a spacecraft on the moon. Prestige, acclamation, and national honour depended upon it. The key, as it so often is, was the gathering of quality information. The technology had to be refined, and the effects of weightlessness and other non-terrestrial factors on the astronauts explored and understood. Naturally, the astronauts were in the front line of research. They were there, they were living…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

Do you know where to tap?

At the end of the nineteenth century, a mill owner in the north of England was beside himself with worry. The steam boiler that provided light and power throughout his entire factory had broken down. Many experts had been to repair it but none had been successful. »Time is money,« he kept repeating to himself as he counted the costs of lost production. »Time is money.« At this point a man in blue overalls was shown into his office. »I can repair your system, Sir,« he said. The mill owner…

The Reward of Study

An ambitious young man had travelled far from his family and native land to study in a distant and foreign country. For seven years he applied himself with discipline and diligence to learn the art and science of physiognomy, the skill of detecting personality and character in the faces of others. He qualified with honours and set off on the long journey back to his homeland. On his way he missed no opportunity to test his skills in reading the personality of others in their faces. Travelling across a wide…

LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen

Is leadership really something so simple that you only have to read a book or two about and learn a couple of rules and that’s it? Do you think reading a book about leadership will make you a great leader? Well reading about leadership certainly can’t hurt you, but reading about it, taking notes and then not implementing what you have learned into your daily life will not change anything for you. If we take a look at the past and present leaders we can see that most of them had…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

The Value Of Time

A businessman had amassed a fortune that amounted to three million dollars. He decided that he would take a year off from work and live in the kind of luxury that his wealth allowed him. But no sooner had he made this decision than the Angel of Death beckoned him. The man, who was a skillful negotiator, tried every argument he could think of to dissuade the Angel and to buy himself more time. But the Angel of Death was adamant; the man’s time had come. In final desperation, the…

LEADERSHIP BRAND: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood

Leadership Brand
What do you think, are leaders born or are they made? Born or bred? I believe it’s a combination of both, but the made part has the most influence. Like pointed out in the book Outliers by Malcolm Gladwell people develop their abilities and traits with practice… that is countless hours, days and months of training and hard work. Now when we talk about leaders and how they develop their leadership skills and which of their skills are most important from a companies point of view, we have to take a step back and look…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…