Genres: Marketing, Branding, Research, Behavioral Science. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Analyst. Number of…
Book review: PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders,…
Book review: BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne
Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
Book review: BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY
Genres: Psychology, Nonfiction, Behavioral Economics, Neuroscience, Advertising, Marketing, Consumer Behavioral. Rating: 4/5 Recommend to: Entrepreneurs, Start-up founders, Management, Leaders, Marketers.…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I…