TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

All talk and no action

Once upon a time, the only thing that stood between complete happiness in a house full of mice was a big and mean old cat. So one night the mice got together and decided to do some brainstorming. They asked “How can we deal with the danger of the cat?” They voted on one brilliant idea that was proposed. They voted to hang a bell around the cat’s neck. Wherever the cat would go, the bell would warn them of danger if the cat got too close. Each of the mice…

Sticks in a bundle are unbreakable, but a stick on its own…

A father had two sons that unfortunately weren’t very nice to each other. There was constant quarreling and bickering. No matter what this Father said to his sons, it didn’t do any good. As a result he thought long and hard about what he could say. He wanted to provide them some type of lesson that would help them realize the impact that their constant quarreling would ultimately have. One day the quarreling became more aggressive and even violent. The father broke it up and sent each son to a…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…