Worth more, less or the same?

A popular speaker started off a seminar by holding up a $100 bill. A crowd of 200 had gathered to hear him speak. He asked, “Who would like this $100 bill?” 200 hands went up. He said, “I am going to give this $20 to one of you but first, let me do this.” He crumpled the bill up. He then asked, “Who still wants it?” All 200 hands were still raised. “Well,” he replied, “What if I do this?” Then he dropped the bill on the ground and stomped…

A lesson about establishing true worth

One day a young man came to the Teacher and said: “I came to you because I feel so pathetic and worthless that I do not even want to be alive. Everyone around me is saying that I’m a loser, a useless idiot. I need your help, Teacher.” The Teacher, glancing at the young man, hurriedly responded: “I’m sorry, but I’m very busy right now, so I can not help you. I need to urgently settle a very important matter.” He added: “But if you agree to help me in my…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

You see a flaw, others see a gift

A water bearer in India had two large pots, each hung on each end of a pole which he carried across his neck. One of the pots had a crack in it, and while the other pot was perfect and always delivered a full portion of water at the end of the long walk from the stream to the master’s house, the cracked pot arrived only half full. For a full two years this went on daily, with the bearer delivering only one and a half pots full of water…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

What Are You?

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed that, as one problem was solved, a new one arose. Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to a boil. In the first, she placed carrots, in…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

A story about how an Eagle became a Chicken

There was a chicken farmer who was a very keen rock climber. One day, climbing a particularly challenging rock face, he came upon a ledge. On te ledge was a large nest and in the nest, three large eggs. Eagle eggs. He knew it was distinctly unecological, and undoubtedly illegal, but temptation got the better of him and he discreetly put one of the eagle eggs in his rucksack, checking first to make sure the mother eagle wasn’t around. Then he continued his climb, drove back to his ranch, and…

Caged birds freedom

The bird in the cage had lived there for a very long time. Often it would look through the bars of the cage, out of the window to the meadows and trees beyond. It could see other birds flying free in the open air and often it would wonder how it would be to feel the sun on its back, the wind in its feathers, to swoop and soar and snatch mosquitoes in flight. When the bird thought of these things it could feel its heart beating with excitement. It…

CHOICE by Renata Salecl

What was the hardest choice you have ever made in your life? Take your time and think about it. Or if you think about it, which choice you have made in the past affected your future the most, be it for the positive or for the negative? Why / on what basis did you make that choice? Was it a rational or emotional choice? Was it entirely your own choice or was it partially influenced by outside elements (friend, family, culture, surroundings)? Making a choice is your right, your privilege and…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM

So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On one hand the tricks companies, brands and stores use to sell to us make us feel good about what we buy, so they empower us. But on the other hand, did we really wanted to buy what we bought, or even more troublesome, did we really needed to buy what we bought? In the book you will read, that companies start targeting you even before you are born through the senses of…

Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet

By using this or that brand we signal the world our beliefs, what we stand for, and who we want to be, or how do we want to be perceived as. Now some of you may not agree that the brand of drink you drink, or the clothes you wear, or what kind of phone or computer you have is because of the image you want to project to others. You simply have them because they are the best quality for that amount of money, or something like that. But, is…

The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis

The Branded Mind by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I knew was that this drink was sweet, had bubbles and after drinking it, it made me go aaaaaaahhhhhhh, of course a burp here and there was also normal. And as I remember I was allowed to drink it only on special occasions, like birthdays, for holidays and when we were on vacation. It’s not that we couldn’t afford it, we could, it was just that for me as a little kid growing…

The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen

Magic_Of_Metaphor
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules, acceptable behavior, consequences of breaking the rules, subconsciously plant an idea, trigger a value or a need, and explain something when there is a misunderstanding. Simply by telling a story or using a metaphor, you can influence people without them knowing it. And that is magic! Many times when you want to influence someone by directly telling them what you want them to do or not to do, they could resist you or worse,…

The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep

How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is serious. Every day people and businesses invest a lot of money in researches to find out how they can influence people more subtle – you could even say secretly, and more effectively. They are doing the research because they want you to buy their products or services. So if they are gearing up,  coming “guns blazing”, why aren’t you doing everything in your power to protect yourself or in this…

Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter

“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw this book. And right then I knew I had to read it.  After reading it and looking back on my legendary epic failures in my responses and behavior in certain moments I understand now why that happened. We all have them, even you, maybe not in public but most probably in private in our closest circles of friends and family.  And there is a reason why we snap at work or…

Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman

Covert Persuasion
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion psychological tactics and tricks?” My question to you is why not? Tactics and tricks described in this book are used on us every day. And who is using them? Well, people who know about them, people who sell to you their products, their services and their ideas. Has anyone ever sold you something that you actually didn’t want to buy, but you bought it because the person selling to you…