SELL WITH A STORY: How to capture attention, build trust, and close the sale by Paul Smith

Book about selling by Paul Smith
Genres: Business, Sales, Nonfiction Rating: 3/5 Recommend to: People in sales, marketing, HR, Project managers, Team leaders. Number of pages: 304 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de What kind of book would we read if we would get to read your life story? How many pages and how many chapters would the book have? How many twists and turns, disappointments, failures, successes, lessons and so on would we get to read about? Would you recommend your book/stories to other as a…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

What Are You?

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed that, as one problem was solved, a new one arose. Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to a boil. In the first, she placed carrots, in…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

A story about how an Eagle became a Chicken

There was a chicken farmer who was a very keen rock climber. One day, climbing a particularly challenging rock face, he came upon a ledge. On te ledge was a large nest and in the nest, three large eggs. Eagle eggs. He knew it was distinctly unecological, and undoubtedly illegal, but temptation got the better of him and he discreetly put one of the eagle eggs in his rucksack, checking first to make sure the mother eagle wasn’t around. Then he continued his climb, drove back to his ranch, and…

Caged birds freedom

The bird in the cage had lived there for a very long time. Often it would look through the bars of the cage, out of the window to the meadows and trees beyond. It could see other birds flying free in the open air and often it would wonder how it would be to feel the sun on its back, the wind in its feathers, to swoop and soar and snatch mosquitoes in flight. When the bird thought of these things it could feel its heart beating with excitement. It…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen

Magic_Of_Metaphor
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules, acceptable behavior, consequences of breaking the rules, subconsciously plant an idea, trigger a value or a need, and explain something when there is a misunderstanding. Simply by telling a story or using a metaphor, you can influence people without them knowing it. And that is magic! Many times when you want to influence someone by directly telling them what you want them to do or not to do, they could resist you or worse,…