INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

Do you know where to tap?

At the end of the nineteenth century, a mill owner in the north of England was beside himself with worry. The steam boiler that provided light and power throughout his entire factory had broken down. Many experts had been to repair it but none had been successful. »Time is money,« he kept repeating to himself as he counted the costs of lost production. »Time is money.« At this point a man in blue overalls was shown into his office. »I can repair your system, Sir,« he said. The mill owner…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet

By using this or that brand we signal the world our beliefs, what we stand for, and who we want to be, or how do we want to be perceived as. Now some of you may not agree that the brand of drink you drink, or the clothes you wear, or what kind of phone or computer you have is because of the image you want to project to others. You simply have them because they are the best quality for that amount of money, or something like that. But, is…

The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep

How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is serious. Every day people and businesses invest a lot of money in researches to find out how they can influence people more subtle – you could even say secretly, and more effectively. They are doing the research because they want you to buy their products or services. So if they are gearing up,  coming “guns blazing”, why aren’t you doing everything in your power to protect yourself or in this…

Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman

Covert Persuasion
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion psychological tactics and tricks?” My question to you is why not? Tactics and tricks described in this book are used on us every day. And who is using them? Well, people who know about them, people who sell to you their products, their services and their ideas. Has anyone ever sold you something that you actually didn’t want to buy, but you bought it because the person selling to you…