BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…

How not to carry work related problems home

A contractor that was just hired had a rough first day on the job. When going to work that day, a flat tire made him lose an hour of work, then his electric saw broke down in the middle of his work, and to top it all, his old pick-up truck refused to start after a long day. Luckly his boss was there and he offered the contractor a ride home. While his boss drove him home the contractor sat in total silence. As the two arrived at the contractors home, the…

Life is like a cup of coffee

A group of alumni, highly established in their careers – top managers in their firms got together to visit their old university professor. It did not take too long for the conversation to turn into complaints about stress in work and life. Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups – porcelain, plastic, glass, crystal, some plain looking, some expensive, some exquisite – telling them to help themselves to the coffee.  When all the students had…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

To who does the “gift” belong to when no one accepts it?

Some time ago in a village near the capital city of Japan, there lived an old samurai. One day when he was conducting a class for his students, one young warrior, who was famous for his rudeness and cruelty, approached the samurai wanting to challenge him to a duel. His favorite technique was provocation: he would make his opponent so indignant that, blinded by rage, he would accept the former’s challenge of a fight, and would then end up making a series of mistakes and ultimately lose. Sure enough, the young warrior began to insult the old man: he threw stones at him, he spat at him and called…

Findings of a man who decided to change the world

Some time ago a young man wanted to change the world for the better. He dedicated his whole life to this mission and he was determined nothing would stop him. Finally almost at the end of his life his experiences and wisdom lead him to this discovery: “I found it was difficult to change the world, so I tried to change my nation. When I found I couldn’t change the nation, I began to focus on my town. I couldn’t change the town and as an older man, I tried to change my…

What Are You?

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed that, as one problem was solved, a new one arose. Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to a boil. In the first, she placed carrots, in…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

The Reward of Study

An ambitious young man had travelled far from his family and native land to study in a distant and foreign country. For seven years he applied himself with discipline and diligence to learn the art and science of physiognomy, the skill of detecting personality and character in the faces of others. He qualified with honours and set off on the long journey back to his homeland. On his way he missed no opportunity to test his skills in reading the personality of others in their faces. Travelling across a wide…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

The flood and the old man

Right in the heart of America is a very famous town. It’s famous for several reasons. Firstly, because it’s right smack in the geographical center of the continental landmass. Secondly, because it’s a town of extremes: it’s either very, very hot or very, very cold; either very, very wet or very, very dry; either very, very windy or very, very still. Just to the north are high mountains, where the water collects as rainfall or snow to form the river which runs right through the heart of the town. Rain…

A quarryman wants to become a rock

The quarryman’s work was hard. He worked all day in the quarry from dawn to dusk. His hands were hard and callused. His back was bent, and his face was weathered and lined. He was not happy. He said, »This is no life. Why is it my fate to be a quarrymen? Why can’t I be someone who has more wealth than I do? If only I were rich, then I’d be happy.« An Angel appeared and said, »What would have to happen for you to know you were rich…

A story about how an Eagle became a Chicken

There was a chicken farmer who was a very keen rock climber. One day, climbing a particularly challenging rock face, he came upon a ledge. On te ledge was a large nest and in the nest, three large eggs. Eagle eggs. He knew it was distinctly unecological, and undoubtedly illegal, but temptation got the better of him and he discreetly put one of the eagle eggs in his rucksack, checking first to make sure the mother eagle wasn’t around. Then he continued his climb, drove back to his ranch, and…

LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen

Is leadership really something so simple that you only have to read a book or two about and learn a couple of rules and that’s it? Do you think reading a book about leadership will make you a great leader? Well reading about leadership certainly can’t hurt you, but reading about it, taking notes and then not implementing what you have learned into your daily life will not change anything for you. If we take a look at the past and present leaders we can see that most of them had…

Caged birds freedom

The bird in the cage had lived there for a very long time. Often it would look through the bars of the cage, out of the window to the meadows and trees beyond. It could see other birds flying free in the open air and often it would wonder how it would be to feel the sun on its back, the wind in its feathers, to swoop and soar and snatch mosquitoes in flight. When the bird thought of these things it could feel its heart beating with excitement. It…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

Collecting pebbles

Some time ago in the middle of the desert three nomads were preparing to go to sleep. It was pitch black and getting cold. They had parked their camels, taken what they needed from the saddle bags, pitched their tents, and rolled out their sleeping mats. They were just about to settle down for the night when their attention was attracted to a curious glowing light on the horizon. As they watched, the light brightened. It gained intensity, it gleamed and glowed and glistened, galloping towards them, until it filled the…

The Value Of Time

A businessman had amassed a fortune that amounted to three million dollars. He decided that he would take a year off from work and live in the kind of luxury that his wealth allowed him. But no sooner had he made this decision than the Angel of Death beckoned him. The man, who was a skillful negotiator, tried every argument he could think of to dissuade the Angel and to buy himself more time. But the Angel of Death was adamant; the man’s time had come. In final desperation, the…

A King his adviser and two piglets

The King was watching a great magician perform his act. The crowd was enthralled and so was the King. At the end the audience roared with approval. And the King said: »What a gift this man has. A god-given talent.« But a wise counsellor said to the king, »my Lord, genius is made, not born. This magician’s skill is the result of discipline and practice. These talents have been learned and honed over time with determination and discipline.« The King was troubled by this message. The counsellor’s challenge had spoiled…

CHOICE by Renata Salecl

What was the hardest choice you have ever made in your life? Take your time and think about it. Or if you think about it, which choice you have made in the past affected your future the most, be it for the positive or for the negative? Why / on what basis did you make that choice? Was it a rational or emotional choice? Was it entirely your own choice or was it partially influenced by outside elements (friend, family, culture, surroundings)? Making a choice is your right, your privilege and…

Today is the day the giant comes

Once upon a time, in a land far away, there lived a very bright and trustworthy young woman. Having learned all she could in her own village, she set out to explore the neighboring lands. After some time, she came upon a great city surrounded by a huge castle wall. »Surely I can learn something new from the people here,« she thought to herself. But after entering the city, she found its people too frightened and depressed to share any wisdom. »Why is everyone here so sad?« she asked. One…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis

The Branded Mind by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I knew was that this drink was sweet, had bubbles and after drinking it, it made me go aaaaaaahhhhhhh, of course a burp here and there was also normal. And as I remember I was allowed to drink it only on special occasions, like birthdays, for holidays and when we were on vacation. It’s not that we couldn’t afford it, we could, it was just that for me as a little kid growing…

The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep

How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is serious. Every day people and businesses invest a lot of money in researches to find out how they can influence people more subtle – you could even say secretly, and more effectively. They are doing the research because they want you to buy their products or services. So if they are gearing up,  coming “guns blazing”, why aren’t you doing everything in your power to protect yourself or in this…

Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter

“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw this book. And right then I knew I had to read it.  After reading it and looking back on my legendary epic failures in my responses and behavior in certain moments I understand now why that happened. We all have them, even you, maybe not in public but most probably in private in our closest circles of friends and family.  And there is a reason why we snap at work or…

Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman

Covert Persuasion
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion psychological tactics and tricks?” My question to you is why not? Tactics and tricks described in this book are used on us every day. And who is using them? Well, people who know about them, people who sell to you their products, their services and their ideas. Has anyone ever sold you something that you actually didn’t want to buy, but you bought it because the person selling to you…