INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…