Genres: Marketing, Branding, Research, Behavioral Science. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Analyst. Number of…
Book review: BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne
Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…