BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

MORE MAGIC OF METAPHOR: Stories for leaders, influencers and motivators by Nick Owen

Genres: Counseling, Philosophy, Educational Philosophy, Nonfiction Rating: 3/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 335 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I loved the first book Magic of Metaphor, so for me to pick up More Magic of Metaphor was simply a matter of time. The second book continues the narrative from the first – the learning process between an apprentice and his mentor (but…

To grow or not to grow

Two seeds lay in the field where the farmer had thrown them. As the autumn days passed, birds searching for worms, and the wintry wind, loosened the earth, which slowly began to cover them. Patiently, they waited as the nights grew longer and the days grew colder. They huddled together for warmth. Even below the surface of the earth they noticed the changes going on above them. They felt the quality of the rain change as the warm squally autumn winds from the west gave way to the winter winds from…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

Making a choice between Heaven or Hell

An HR manager was knocked down (tragically) by a bus and was killed. Her soul arrived at the Pearly Gates, where St.Peter welcomed her. “Before you get settled in” he said, “We have a little problem…you see, we’ve never had a HR manager make it this far before and we’re not really sure what to do with you.” “Oh, I see,” said the woman, “can’t you just let me in?” “Well, I’d like to,” said St Peter, “But I have higher orders. We’re instructed to let you have a day…

SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…

How not to carry work related problems home

A contractor that was just hired had a rough first day on the job. When going to work that day, a flat tire made him lose an hour of work, then his electric saw broke down in the middle of his work, and to top it all, his old pick-up truck refused to start after a long day. Luckly his boss was there and he offered the contractor a ride home. While his boss drove him home the contractor sat in total silence. As the two arrived at the contractors home, the…

SELL WITH A STORY: How to capture attention, build trust, and close the sale by Paul Smith

Book about selling by Paul Smith
Genres: Business, Sales, Nonfiction Rating: 3/5 Recommend to: People in sales, marketing, HR, Project managers, Team leaders. Number of pages: 304 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de What kind of book would we read if we would get to read your life story? How many pages and how many chapters would the book have? How many twists and turns, disappointments, failures, successes, lessons and so on would we get to read about? Would you recommend your book/stories to other as a…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

Do you know where to tap?

At the end of the nineteenth century, a mill owner in the north of England was beside himself with worry. The steam boiler that provided light and power throughout his entire factory had broken down. Many experts had been to repair it but none had been successful. »Time is money,« he kept repeating to himself as he counted the costs of lost production. »Time is money.« At this point a man in blue overalls was shown into his office. »I can repair your system, Sir,« he said. The mill owner…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen

Is leadership really something so simple that you only have to read a book or two about and learn a couple of rules and that’s it? Do you think reading a book about leadership will make you a great leader? Well reading about leadership certainly can’t hurt you, but reading about it, taking notes and then not implementing what you have learned into your daily life will not change anything for you. If we take a look at the past and present leaders we can see that most of them had…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

Collecting pebbles

Some time ago in the middle of the desert three nomads were preparing to go to sleep. It was pitch black and getting cold. They had parked their camels, taken what they needed from the saddle bags, pitched their tents, and rolled out their sleeping mats. They were just about to settle down for the night when their attention was attracted to a curious glowing light on the horizon. As they watched, the light brightened. It gained intensity, it gleamed and glowed and glistened, galloping towards them, until it filled the…

The Value Of Time

A businessman had amassed a fortune that amounted to three million dollars. He decided that he would take a year off from work and live in the kind of luxury that his wealth allowed him. But no sooner had he made this decision than the Angel of Death beckoned him. The man, who was a skillful negotiator, tried every argument he could think of to dissuade the Angel and to buy himself more time. But the Angel of Death was adamant; the man’s time had come. In final desperation, the…

A King his adviser and two piglets

The King was watching a great magician perform his act. The crowd was enthralled and so was the King. At the end the audience roared with approval. And the King said: »What a gift this man has. A god-given talent.« But a wise counsellor said to the king, »my Lord, genius is made, not born. This magician’s skill is the result of discipline and practice. These talents have been learned and honed over time with determination and discipline.« The King was troubled by this message. The counsellor’s challenge had spoiled…

CHOICE by Renata Salecl

What was the hardest choice you have ever made in your life? Take your time and think about it. Or if you think about it, which choice you have made in the past affected your future the most, be it for the positive or for the negative? Why / on what basis did you make that choice? Was it a rational or emotional choice? Was it entirely your own choice or was it partially influenced by outside elements (friend, family, culture, surroundings)? Making a choice is your right, your privilege and…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM

So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On one hand the tricks companies, brands and stores use to sell to us make us feel good about what we buy, so they empower us. But on the other hand, did we really wanted to buy what we bought, or even more troublesome, did we really needed to buy what we bought? In the book you will read, that companies start targeting you even before you are born through the senses of…

Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet

By using this or that brand we signal the world our beliefs, what we stand for, and who we want to be, or how do we want to be perceived as. Now some of you may not agree that the brand of drink you drink, or the clothes you wear, or what kind of phone or computer you have is because of the image you want to project to others. You simply have them because they are the best quality for that amount of money, or something like that. But, is…

The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen

Magic_Of_Metaphor
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules, acceptable behavior, consequences of breaking the rules, subconsciously plant an idea, trigger a value or a need, and explain something when there is a misunderstanding. Simply by telling a story or using a metaphor, you can influence people without them knowing it. And that is magic! Many times when you want to influence someone by directly telling them what you want them to do or not to do, they could resist you or worse,…

The Thank You Economy by Gary Vaynerchuk

Customer value
What affects the success of your business the most? Well to answer that you simple have to look at your business as it is. It is a customer based service even if you have products, your main goal is to service your customers with those products. So the success of your business is affected the most by how happy your customers are with you, what do they think about you and how efficient you are in keeping them. And if you do everything right, your customers will take care of…

Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman

Covert Persuasion
Maybe you are asking yourself this very moment “Why would I even want to learn or read about Covert Persuasion psychological tactics and tricks?” My question to you is why not? Tactics and tricks described in this book are used on us every day. And who is using them? Well, people who know about them, people who sell to you their products, their services and their ideas. Has anyone ever sold you something that you actually didn’t want to buy, but you bought it because the person selling to you…