HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…

What would you do – The bus stop dilemma

TheBustStop choices
Picture yourself driving alone in your car on a wild, stormy night. After a hard and long day at work, you can see yourself parking your brand new sports car in the garage and relaxing at home doing nothing. But when you pass by a bus stop, you see three people waiting for the bus: An old lady who looks as if she is about to die. An old friend who once saved your life. The perfect person you have been dreaming about. So you decide to stop and give one of…