TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

Worth more, less or the same?

A popular speaker started off a seminar by holding up a $100 bill. A crowd of 200 had gathered to hear him speak. He asked, “Who would like this $100 bill?” 200 hands went up. He said, “I am going to give this $20 to one of you but first, let me do this.” He crumpled the bill up. He then asked, “Who still wants it?” All 200 hands were still raised. “Well,” he replied, “What if I do this?” Then he dropped the bill on the ground and stomped…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

When you do not get an opportunity make one

A jobless man applied for the position of “office boy” at a very big company. The employer interviewed him, then gave him a test: to clean the floor. “You are hired.” the employer said. ”Give me your email address, and I’ll send you the application to fill, as well as when you will start.” The man replied, “I don’t have a computer, neither an email.” “I’m sorry,” said the employer, “if you don’t have an email , you cannot have the job.” The man left with no hope. He didn’t…

SELL WITH A STORY: How to capture attention, build trust, and close the sale by Paul Smith

Book about selling by Paul Smith
Genres: Business, Sales, Nonfiction Rating: 3/5 Recommend to: People in sales, marketing, HR, Project managers, Team leaders. Number of pages: 304 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de What kind of book would we read if we would get to read your life story? How many pages and how many chapters would the book have? How many twists and turns, disappointments, failures, successes, lessons and so on would we get to read about? Would you recommend your book/stories to other as a…

Findings of a man who decided to change the world

Some time ago a young man wanted to change the world for the better. He dedicated his whole life to this mission and he was determined nothing would stop him. Finally almost at the end of his life his experiences and wisdom lead him to this discovery: “I found it was difficult to change the world, so I tried to change my nation. When I found I couldn’t change the nation, I began to focus on my town. I couldn’t change the town and as an older man, I tried to change my…

INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

The Fisherman’s Life

There was once a businessman who was sitting by the beach in a small Brazilian village. As he sat, he saw a Brazilian fisherman rowing a small boat towards the shore having caught quite few big fish. The businessman was impressed and asked the fisherman, “How long does it take you to catch so many fish?” The fisherman replied, “Oh, just a short while.” “Then why don’t you stay longer at sea and catch even more?” The businessman was astonished. “This is enough to feed my whole family,” the fisherman said. The businessman then asked, “So,…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

LEADERSHIP BRAND: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood

Leadership Brand
What do you think, are leaders born or are they made? Born or bred? I believe it’s a combination of both, but the made part has the most influence. Like pointed out in the book Outliers by Malcolm Gladwell people develop their abilities and traits with practice… that is countless hours, days and months of training and hard work. Now when we talk about leaders and how they develop their leadership skills and which of their skills are most important from a companies point of view, we have to take a step back and look…

The Thank You Economy by Gary Vaynerchuk

Customer value
What affects the success of your business the most? Well to answer that you simple have to look at your business as it is. It is a customer based service even if you have products, your main goal is to service your customers with those products. So the success of your business is affected the most by how happy your customers are with you, what do they think about you and how efficient you are in keeping them. And if you do everything right, your customers will take care of…