Someone got fired… but who?

This is a story about a small ant which every day arrived at work early and started working immediately. She produced a lot and she was happy. The boss, a lion, was surprised to see that the ant was working without supervision. He thought if the ant can produce so much without supervision, wouldn’t she produce more if she had a supervisor! So the lion recruited a cockroach who had extensive experience as a supervisor and who was famous for writing excellent reports. The cockroach’s first decision was to set…

The seven wonders of the world most people forget about

Anna was a 9-year-old girl from a small village where she had just finished attending 4th grade of elementary school. To get into the 5th grade and onwards, she needed to get an admission into a school in a city nearby. When she got accepted to a very reputable school in a nearby city she was very exited and thrilled. This is where our story begins. Today was the first day of school for our little Anna, and she was very excited. When Anna came to her class everybody saw from her simple…

Life is like a cup of coffee

A group of alumni, highly established in their careers – top managers in their firms got together to visit their old university professor. It did not take too long for the conversation to turn into complaints about stress in work and life. Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups – porcelain, plastic, glass, crystal, some plain looking, some expensive, some exquisite – telling them to help themselves to the coffee.  When all the students had…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

Sometimes you already have the solution for your problem, you just do not see it

During the early days of the Space Race, the USA and the Soviets were desperate to gain the critical edge that would see them first to land a spacecraft on the moon. Prestige, acclamation, and national honour depended upon it. The key, as it so often is, was the gathering of quality information. The technology had to be refined, and the effects of weightlessness and other non-terrestrial factors on the astronauts explored and understood. Naturally, the astronauts were in the front line of research. They were there, they were living…

Do you know where to tap?

At the end of the nineteenth century, a mill owner in the north of England was beside himself with worry. The steam boiler that provided light and power throughout his entire factory had broken down. Many experts had been to repair it but none had been successful. »Time is money,« he kept repeating to himself as he counted the costs of lost production. »Time is money.« At this point a man in blue overalls was shown into his office. »I can repair your system, Sir,« he said. The mill owner…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

The flood and the old man

Right in the heart of America is a very famous town. It’s famous for several reasons. Firstly, because it’s right smack in the geographical center of the continental landmass. Secondly, because it’s a town of extremes: it’s either very, very hot or very, very cold; either very, very wet or very, very dry; either very, very windy or very, very still. Just to the north are high mountains, where the water collects as rainfall or snow to form the river which runs right through the heart of the town. Rain…

A quarryman wants to become a rock

The quarryman’s work was hard. He worked all day in the quarry from dawn to dusk. His hands were hard and callused. His back was bent, and his face was weathered and lined. He was not happy. He said, »This is no life. Why is it my fate to be a quarrymen? Why can’t I be someone who has more wealth than I do? If only I were rich, then I’d be happy.« An Angel appeared and said, »What would have to happen for you to know you were rich…

LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen

Genres: Leadership, Management, Business Rating: 3/5 Recommend to: Start-up founders, Managers, Team leaders, CEO, Entrepreneurs, People in sales. Number of pages: 270 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: If we take a look at the past and present leaders we can see that most of them had good and bad experiences on their journey and most of them got better because of those experiences. I believe leadership is learned with facing different situations, solving them…

Caged birds freedom

The bird in the cage had lived there for a very long time. Often it would look through the bars of the cage, out of the window to the meadows and trees beyond. It could see other birds flying free in the open air and often it would wonder how it would be to feel the sun on its back, the wind in its feathers, to swoop and soar and snatch mosquitoes in flight. When the bird thought of these things it could feel its heart beating with excitement. It…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

Collecting pebbles

Some time ago in the middle of the desert three nomads were preparing to go to sleep. It was pitch black and getting cold. They had parked their camels, taken what they needed from the saddle bags, pitched their tents, and rolled out their sleeping mats. They were just about to settle down for the night when their attention was attracted to a curious glowing light on the horizon. As they watched, the light brightened. It gained intensity, it gleamed and glowed and glistened, galloping towards them, until it filled the…

The greatest last place ever

Mexico City is a world away from the East African country of Tanzania, where John Stephen Akhwari lived. But that’s exactly where he found himself in October 1968, representing his country in the Summer Olympic Games as a marathon runner. Unfortunately, Akhwari suffered a fall during the race. And it wasn’t a gentle tumble on a grassy knoll. He fell hard on rough concrete, badly cutting his right leg and dislocating his knee. Medical personnel arrived quickly and bandaged his wounds. But the dislocated knee required more treatment than they…

A wise elderly man and two travelers

Once there was a wise, elderly man who spent his days just outside his village sitting under a shady tree where he would think. One day, a traveler came up to him and said, »Old man, I have traveled far. I have seen many things and met many people. Can you tell me, if I go into this village, what kind of people will I meet there?« The wise man replied, »Yes, I’d be happy to tell you. But first, tell me what kind of people you’ve met in your…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

MISSION: How the best in business break through by Michael Hayman & Nick Giles

Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become entrepreneurs? Is it the money? Is it the freedom of being your own boss? Or is it the need and the want to solve a problem and share the solution with others, either by producing a new or better quality product, or by providing the best service possible? Which reason from the previous named is in your opinion the best reason? Think about it, which reason will motivate you through hard times,…

The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis

The Branded Mind by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I knew was that this drink was sweet, had bubbles and after drinking it, it made me go aaaaaaahhhhhhh, of course a burp here and there was also normal. And as I remember I was allowed to drink it only on special occasions, like birthdays, for holidays and when we were on vacation. It’s not that we couldn’t afford it, we could, it was just that for me as a little kid growing…

The Thank You Economy by Gary Vaynerchuk

Customer value
What affects the success of your business the most? Well to answer that you simple have to look at your business as it is. It is a customer based service even if you have products, your main goal is to service your customers with those products. So the success of your business is affected the most by how happy your customers are with you, what do they think about you and how efficient you are in keeping them. And if you do everything right, your customers will take care of…