SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

Sometimes you already have the solution for your problem, you just do not see it

During the early days of the Space Race, the USA and the Soviets were desperate to gain the critical edge that would see them first to land a spacecraft on the moon. Prestige, acclamation, and national honour depended upon it. The key, as it so often is, was the gathering of quality information. The technology had to be refined, and the effects of weightlessness and other non-terrestrial factors on the astronauts explored and understood. Naturally, the astronauts were in the front line of research. They were there, they were living…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

MISSION: How the best in business break through by Michael Hayman & Nick Giles

Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become entrepreneurs? Is it the money? Is it the freedom of being your own boss? Or is it the need and the want to solve a problem and share the solution with others, either by producing a new or better quality product, or by providing the best service possible? Which reason from the previous named is in your opinion the best reason? Think about it, which reason will motivate you through hard times,…

The TAO of Warren Buffett by Marry Buffett and David Clark

Investing advice
What is the secret of Warren Buffetts success? That was on my mind when I saw this book. If by reading this book I get a chance to see just a little bit in how Warren is making his decision about investments and about running businesses then it is worth my time. And I guess you are wondering if the book is worth your time. Right? Well it depends on what you want from it. If you are looking for hidden knowledge or secrets that have not been revealed anywhere…