Life is but an echo

A son and his father were walking in the mountains. Suddenly, his son falls, hurts himself and screams: “AAAhhhhhhhhhhh!!!” To his surprise, he hears the voice repeating, somewhere in the mountain: “AAAhhhhhhhhhhh!!!” Curious, he yells: “Who are you?” He receives the answer: “Who are you?” Now angered at the response, he screams: “Coward!” He receives the answer: “Coward!” So the boy looks to his father and asks: “What’s going on?” The father smiles and says: “My son, pay attention.” And then he screams to the mountain: “I admire you!” The…

BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

What does overcoming fear look like

Timmy and Jimmy both 9 years old loved playing the piano since they were very young. They both practiced hard and were getting better and better with each week passing. One day, their teacher had some exciting news. There was a concert coming up and they both had the opportunity to play in public for the first time. Timmy and Jimmy looked wide-eyed at each other with a mix of excitement and trepidation as they realized the opportunity they were presented with. “What would it be like?” they wondered. In the…

Be careful how you communicate

One night a married couple got into a fight. It was normal for the couple to boil in a war of silence for several days. And this night was no different, the couple had not spoken to each other for most of the night. Even as they were preparing for bed not a word was said. However the husband started getting concerned because he needed to be woken up at 5:00 AM the next morning so that he could catch an important flight. He was a heavy sleeper and relied on his…

Team building story: Balloon lessons

A team of 35 employees had come together for a team building event. They were a young, bright and enthusiastic team. However they had one big problem, they wouldn’t share information or solutions with each other. The leader felt they were too focused on self and not enough on team. So she started off with a fun team activity that would allow her to teach the importance of each team member working together and sharing more. She brought the team into the cafeteria. All of the tables and chairs had been stacked…

5 lessons we can learn from a pencil

A long time ago a Pencil Maker was preparing to put an important pencil in a box. Before doing so though, he took the pencil aside. “There are 5 things you need to know before I send you out into the world” he told the pencil. “Never forget them, and you will become the best pencil you can be.” “One: You will be able to do many great things, but only if you allow yourself to be held in someone’s hand.” “Two: You will experience a painful sharpening from time…

How to train a donkey

There was once a very frugal man who was always looking for ways to cut costs. One day he noticed that his hired hand was feeding the donkey more than he really needed. He called the hand and told him, “We’re wasting money feeding this animal more food than it needs. If we keep this up, the donkey will grow fat, it’s productivity will go down, and we’ll lose even more money! I’m going to take over the feeding of the donkey for a while and train it properly. I…

The special exception… or is it

A very rich man was nearing the end of his life and he began to contemplate the life to come. He was very troubled that he would soon lose everything he had worked so hard for. All his wealth would soon belong to others and he would enter into the next world poor. It didn’t seem fair to him so he prayed day and night that he would be allowed to take all that he had amassed with him when the day comes his journey on this world ends. One…

MORE MAGIC OF METAPHOR: Stories for leaders, influencers and motivators by Nick Owen

Genres: Counseling, Philosophy, Educational Philosophy, Nonfiction Rating: 3/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 335 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I loved the first book Magic of Metaphor, so for me to pick up More Magic of Metaphor was simply a matter of time. The second book continues the narrative from the first – the learning process between an apprentice and his mentor (but…

How big of a splash you want to make is in your hands

One day a young apprentice and his mentor were on one of their regular walks going through the young apprentices teachings when they came across a pond. At the time, they were discussing the young apprentices wish to make a bigger impact with his work, when suddenly the mentor bent down and picked up a small pebble. He threw it into the water and they both watched the ripples spread. Watching the pebble hit the lake and the ripples spread the young apprentice said to his mentor, “I want to…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…