BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

MORE MAGIC OF METAPHOR: Stories for leaders, influencers and motivators by Nick Owen

Genres: Counseling, Philosophy, Educational Philosophy, Nonfiction Rating: 3/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 335 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I loved the first book Magic of Metaphor, so for me to pick up More Magic of Metaphor was simply a matter of time. The second book continues the narrative from the first – the learning process between an apprentice and his mentor (but…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…

SELL WITH A STORY: How to capture attention, build trust, and close the sale by Paul Smith

Book about selling by Paul Smith
Genres: Business, Sales, Nonfiction Rating: 3/5 Recommend to: People in sales, marketing, HR, Project managers, Team leaders. Number of pages: 304 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de What kind of book would we read if we would get to read your life story? How many pages and how many chapters would the book have? How many twists and turns, disappointments, failures, successes, lessons and so on would we get to read about? Would you recommend your book/stories to other as a…

SOCIAL INTELLIGENCE: The New Science Of Human Relationships by Daniel Goleman

Genres: Psychology, Social Science, Nonfiction Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR. Number of pages: 416 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book takes us on a journey on which we learn how we are currently affected by our past, by the people around us, and the thoughts we consciously keep going through in our mind. The foundation of our actions/reactions is our brain (the neurons, their…

INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall

Genres: Business, Design, Nonfiction Rating: 4/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book starts out slow and repetitive. Yes simplicity is the best thing ever, and yes we get it simplicity is hard to achieve, and yes we get it complexity is happy to creep into everything we do and that it is bad. And first I was a little bit of…

THE LEADERS WE NEED: And what makes us follow by Michael Maccoby

Genres: Leadership, Management, Business, Nonfiction Rating: 3/5 Recommend to: CEOs, Start-up founders, Entrepreneurs, People in sales, Coaches, HR, Project Managers, Team leaders. Number of pages: 249 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In the book Maccoby talks a about how leaders should keep in mind that people have different personalities and values, and to take into account the differences in generations and technology. When we talk about leadership we have to keep in mind…

PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 225 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book will give you valuable understanding of grabbing attention of anyone, which is one of the most important skills a person can have. A lot of successful entrepreneurs proved that you do not have to be the smartest person in the room to…

WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons

Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders, Coaches. Number of pages: 226 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: At first I thought this book would be a treasure of stories that I could learn from and tell to others. Like the books Magic of Metaphors or Lead with a Story. But I found out that this book takes a different route of explaining…

CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler

Genres: Psychology, Social science, Behavioral Sciences, Nonfiction Rating: 2/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: I picked up this book because the topic of connections, and how I am being influenced, and how I can influence others is something that I am very interested in. With that in mind, I have to say that this book was not that good. There are some…

JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg

Genres: Social Science, Sociology, Psychology Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of pages: 432 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tell me who your friends are and I will tell you who you are. That is how much peer pressure defines us. Peer pressure is the power of influence you give to others over yourself based on your need of acceptance and acknowledgment of others. In every circumstance…

LEADERSHIP RULES: 50 timeless lessons for leaders by Jo Owen

Is leadership really something so simple that you only have to read a book or two about and learn a couple of rules and that’s it? Do you think reading a book about leadership will make you a great leader? Well reading about leadership certainly can’t hurt you, but reading about it, taking notes and then not implementing what you have learned into your daily life will not change anything for you. If we take a look at the past and present leaders we can see that most of them had…

BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne

In today’s business world, where you have to fight for every customer, what kind of strategy should you choose to get ahead of your competition? Is it lower prices, better quality of your product or service, is it better customer care, more ads…? Most companies unwillingly pick a strategy that causes their cost to rise, and results are minimal at best. But does it have to be this way? Well a lot of companies proved it doesnt’ have to be like that. Instead of fighting for a bigger share of your current…

CHOICE by Renata Salecl

What was the hardest choice you have ever made in your life? Take your time and think about it. Or if you think about it, which choice you have made in the past affected your future the most, be it for the positive or for the negative? Why / on what basis did you make that choice? Was it a rational or emotional choice? Was it entirely your own choice or was it partially influenced by outside elements (friend, family, culture, surroundings)? Making a choice is your right, your privilege and…

LEADERSHIP BRAND: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood

Leadership Brand
What do you think, are leaders born or are they made? Born or bred? I believe it’s a combination of both, but the made part has the most influence. Like pointed out in the book Outliers by Malcolm Gladwell people develop their abilities and traits with practice… that is countless hours, days and months of training and hard work. Now when we talk about leaders and how they develop their leadership skills and which of their skills are most important from a companies point of view, we have to take a step back and look…

BRAINFLUENCE: 100 Ways To Persuade And Convince Consumers With Neuromarketing by ROGER DOOLEY

Imagine that you have a business or you work in a company and it’s up to you to drive sales up. You are neck and neck with your competition and you just can’t find a way to get the upper hand. Let’s spice things up and let’s say that if in the next  five too ten years you will not make a significant difference in your market share your company will go belly up (out of business). What would you do to boost your company/brand recognition and as a result…

BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM

So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On one hand the tricks companies, brands and stores use to sell to us make us feel good about what we buy, so they empower us. But on the other hand, did we really wanted to buy what we bought, or even more troublesome, did we really needed to buy what we bought? In the book you will read, that companies start targeting you even before you are born through the senses of…

MISSION: How the best in business break through by Michael Hayman & Nick Giles

Entrepreneurship has become something that is modern, something that is in, something that is cool. And why do people become entrepreneurs? Is it the money? Is it the freedom of being your own boss? Or is it the need and the want to solve a problem and share the solution with others, either by producing a new or better quality product, or by providing the best service possible? Which reason from the previous named is in your opinion the best reason? Think about it, which reason will motivate you through hard times,…

Unconscious Branding: How Neuroscience can empower (and inspire) marketing by Douglas Van Praet

By using this or that brand we signal the world our beliefs, what we stand for, and who we want to be, or how do we want to be perceived as. Now some of you may not agree that the brand of drink you drink, or the clothes you wear, or what kind of phone or computer you have is because of the image you want to project to others. You simply have them because they are the best quality for that amount of money, or something like that. But, is…

The Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis

The Branded Mind by Erik du Plessis
As a little kid growing up I never wondered why my favorite soft drink was Coca Cola (Coke). All I knew was that this drink was sweet, had bubbles and after drinking it, it made me go aaaaaaahhhhhhh, of course a burp here and there was also normal. And as I remember I was allowed to drink it only on special occasions, like birthdays, for holidays and when we were on vacation. It’s not that we couldn’t afford it, we could, it was just that for me as a little kid growing…

The Magic Of Metaphor: 77 stories for teachers, trainers and thinkers by Nick Owen

Magic_Of_Metaphor
Metaphors and stories… With stories and metaphors you can solve conflicts, you can in an indirect way tell the rules, acceptable behavior, consequences of breaking the rules, subconsciously plant an idea, trigger a value or a need, and explain something when there is a misunderstanding. Simply by telling a story or using a metaphor, you can influence people without them knowing it. And that is magic! Many times when you want to influence someone by directly telling them what you want them to do or not to do, they could resist you or worse,…

The Buying Brain: Secrets for selling to the subconscious mind by Dr. A. K. Pradeep

How much control do you have over your mind? A funny thing to ask isn’t it, but the issue is serious. Every day people and businesses invest a lot of money in researches to find out how they can influence people more subtle – you could even say secretly, and more effectively. They are doing the research because they want you to buy their products or services. So if they are gearing up,  coming “guns blazing”, why aren’t you doing everything in your power to protect yourself or in this…

The Speed of Trust: The one thing that changes everything by Stephen M. R. Covey

Trust Covey
What is trust? Is it tangible, can you put a price on trust? Mr. Stephen M. R. Covey says trust has a big impact on cost, on price and the speed of how fast you can get things done. And I agree. You trust your friend, co-workers and family members (the ones you do), because you know them, they have proven they are responsible, they get things done if you ask them to, and they are accountable for their actions even if they make mistakes. On the other hand you have…

Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter

“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw this book. And right then I knew I had to read it.  After reading it and looking back on my legendary epic failures in my responses and behavior in certain moments I understand now why that happened. We all have them, even you, maybe not in public but most probably in private in our closest circles of friends and family.  And there is a reason why we snap at work or…

The Thank You Economy by Gary Vaynerchuk

Customer value
What affects the success of your business the most? Well to answer that you simple have to look at your business as it is. It is a customer based service even if you have products, your main goal is to service your customers with those products. So the success of your business is affected the most by how happy your customers are with you, what do they think about you and how efficient you are in keeping them. And if you do everything right, your customers will take care of…

IT’S NOT OVER UNTIL YOU WIN: How to become the person you always wanted to be no matter what the obstacle by Les Brown

Les Brown success
What can a person that has failed time and time again teach us about success? Well the answer is a lot, because in the end this person by the name Les Brown became a very successful man. The book “It’s not over until you win” was writen some time ago (year 1997), and it is a very powerful book. In it Les takes us on his journey with intimate details of what were one of his most hardest times in his life until then, and how he overcame those obstacles. Even though…

OUTLIERS: The story of success by Malcolm Gladwell

Malcolm Gladwell
Have you ever wondered how did people we call successful become successful? Was it luck, hard work, help from people they knew, their habits, or was it something else? Did they really need just one thing to happen or was it a result of chain of events that got them to where they are now? The book Outliers is an easy read that just pulls you in and you almost can’t stop reading it. The author shows what events had to happen for some people to become what they are…