Genres: Marketing, Branding, Research, Behavioral Science. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Analyst. Number of…
Book review: BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays
Genres: Marketing & Sales, Customer Service, Advertising, UX design. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales,…
Book review: MORE MAGIC OF METAPHOR: Stories for leaders, influencers and motivators by Nick Owen
Genres: Counseling, Philosophy, Educational Philosophy, Nonfiction. Rating: 3/5 Recommend to: Product managers, Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, HR.…
Book review: HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover
Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design, UX. Rating: 3/5 Recommend to: Product Managers, UX Designers, Marketers, Start-up founders,…
Book review: THINKING FAST AND SLOW by Daniel Kahneman
Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science. Rating: 4/5 Recommend to: Decision makers, leaders, top management,…
Book review: INSANELY SIMPLE: The Obsession That Drives Apple’s Success by Ken Segall
Genres: Business, Design, Nonfiction. Rating: 4/5 Recommend to: Product managers, UX designers, Marketers, Start-up founders, Entrepreneurs. Number of pages: 239…
Book review: PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders,…
Book review: WHOEVER TELLS THE BEST STORY WINS: How to use your own stories to communicate with power and impact by Annette Simmons
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up…
Book review: CONNECTED: How your friends’ friends’ friends’ affect everything you feel, think and do by Nicholas A. Christakis and James H. Fowler
Genres: Psychology, Social science, Behavioral Sciences, Nonfiction. Rating: 3/5 Recommend to: Marketers, Entrepreneurs, People in sales. Number of pages: 368…
Book review: JOIN THE CLUB: How peer pressure can transform the world by Tina Rosenberg
Genres: Social Science, Sociology, Psychology. Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales, Coaches, Public figures. Number of…