Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design, UX. Rating: 3/5 Recommend to: Product Managers, UX Designers, Marketers, Start-up founders,…
Book review: THINKING FAST AND SLOW by Daniel Kahneman
Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science. Rating: 4/5 Recommend to: Decision makers, leaders, top management,…
Book review: PITCH ANYTHING: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Genres: Sales, Entrepreneurship, Business, Presentations, Nonfiction. Rating: 4/5 Recommend to: People in sales, Customer service, Entrepreneurs, Project managers, Marketers, Start-up founders,…
Book review: BLUE OCEAN STRATEGY: How to make uncontested market space and make the competition irrelevant by W. Chan Kim & Renée Mauborgne
Genres: Business, Entrepreneurship, Development, Growth Economics, Business Management. Rating: 5/5 Recommend to: Entrepreneurs, Start-up founders, Growth hackers, Marketers. Number of…
BRANDWASHED: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy by MARTIN LINDSTROM
So many tricks are played on us (the consumers) by so many brands, companies and stores that it’s mind-blowing. On…
Triggers: Sparking positive change and making it last by Marshall Goldsmith and Mark Reiter
“What triggers me and how? And how do I control myself?” That was going threw my mind when I saw…
OUTLIERS: The story of success by Malcolm Gladwell
Genres: Business, Management, Nonfiction, Social science Rating: 5/5 Recommend to: Entrepreneurs, Coaches, People in sales, Managers, Leaders, Start-up founders. Number…