TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

BEYOND ADVERTISING: Creating value through all customer touchpoints by Yoram Wind & Catharine Findiesen Hays

Genres: Marketing & Sales, Customer Service, Advertising, Processes Rating: 2/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 288 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: In Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that marketing and brands can offers us in a time when we are always connected and…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

BRAND ATLAS: Branding intelligence made visible by Alina Wheeler and Joel Katz

Genres: Marketing, Branding, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Influencers. Number of pages: 144 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com THOUGHTS ABOUT THE BOOK: Sometimes there are topics that you are really interested in but you just don’t know where to start. So much information, and so much to learn… For example you are interested in being an entrepreneur. So you want to build a business. In today’s world that means you are building at least one brand…

SOCIAL SELLING: Techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds

Genres: Marketing, Social media Rating: 2/5 Recommend to: People new to sales, marketing and using social media as a tool to boost brand awareness and sales. Number of pages: 196 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: The book covers an interesting and in this days important subject. So after checking some of the reviews online on Amazon and on Goodreads I was sure this is going to be a good book. But to be honest…