TRIBAL MARKETING, TRIBAL BRANDING by Brendan Richardson

Genres: Marketing, Branding, Research, Behavioral Science Rating: 3/5 Recommend to: Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 184 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Tribal marketing takes us on a journey of co-creation and nurturing of a brands tribe. Most marketing books talk about how to create a brand and its tribe, and how the companies are the ones making events for its consumers based on the message the companies want…

HOOKED: How to build habit-forming products by Nir Eyal with Ryan Hoover

Genres: Psychology, Business, Behavioral Economics, Behavioral Science, Design Rating: 3/5 Recommend to: Product managers, Designers, Marketers, Start-up founders, Entrepreneurs, People in sales. Number of pages: 256 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: This book was on my to read list a long time and I was really looking forward to reading it. I highly recommend it to everyone who is just getting into neuromarketing, neuroscience or behavioral economics in general. Take you time reading it…

THINKING FAST AND SLOW by Daniel Kahneman

Genres: Decision Making, Psychology, Business, Cognitive Psychology, Behavioral Economics, Behavioral Science Rating: 4/5 Recommend to: Decision makers, leaders, top management, middle management, marketers, key account managers, coaches, PR, HR, people in sales. Number of pages: 499 pages Buy now at Book Depository Buy now at Amazon.co.uk Buy now at Amazon.com Buy now at Amazon.de THOUGHTS ABOUT THE BOOK: Have you ever asked yourself how you make your decisions? The easy decisions about everyday stuff and then there are of course the life altering decisions for which there is no coming back from. So…